What's included

• Brand Audit Report

  A comprehensive review and analysis of the existing brand, including its strengths, weaknesses, opportunities, and threats.

• Brand Positioning Statement

  A succinct declaration that communicates the unique value of the business and how it differentiates from competitors.

• Target Audience Persona Profiles

  Detailed descriptions of your ideal customers, including their demographics, psychographics, behaviours, and needs.

• Brand Guidelines

  A document outlining your brand's visual and verbal identity, including logo usage, colour palette, typography, imagery style, voice, and tone.

• Brand Narrative & Messaging Framework

  A storytelling framework that outlines the core messages about your brand that you want to communicate to your audience.

• Content Strategy

  A plan for creating and distributing content that resonates with your audience and reinforces your brand identity.

• PR Strategy

  A comprehensive plan detailing the objectives, target audiences, key messages, tactics, and timeline for your public relations campaign.

• Press Kit

  A package of promotional materials (press releases, company background, bios of key executives, high-quality images, etc.) for media outlets.

• Media List

  A list of key media contacts (journalists, bloggers, influencers) relevant to your industry or niche.

• Media Pitch Templates

  Customisable templates for pitching your story to media outlets.

• Press Releases

  Written announcements about significant news or events related to your business.

• PR Performance Report

  An evaluation of the effectiveness of your PR campaign, including metrics such as reach, impressions, engagements, and sentiment analysis.