Brand IdentityRyan Harricharan
Brand identity is a presence. A logo is not a brand, colors are not a brand, packaging design is not a brand.. It's a collective visual story that can portray your company's mission, values, and products. It's how your company will connect with its audience and differentiate from competitors. A brand identity is important if you're looking to maximize your company's potential, it is what's your company will revolve around in terms of marketing and company assets.
Process
Research (Brand goals, mission, baseline, benchmark, competitors, target audience, relatable styles, colors, typography)
Sketching (Rough concepts of logo, type, assets, and imagery)
Designing (Creating concepts from prior research and sketching. Strategic Design)
User Testing (presenting the brand to consumers for creative opinions and brand vision)
What's included
Iconography
A brand mark that speaks to your target audience with imagery. Building consumer trust and brand awareness.
Type Mark
Custom lettering that represents your brands emotional connection to the target audience. Building an understanding to a consumers problem
Color Theory
A collection of colors strategically used to inflict an emotional connection.
Typography
Assigned fonts for titles, headings, sub titles, and body.
Brand Book
A presentation of the entire brand identity and how to use assets correctly to ensure maximum potential.
Social Media Templates
Backgrounds, patterns, imagery
Relatable Mockups
Showcasing brand marks and assets in real life scenarios.
Packaging design (optional)
Creating a custom tailored experience for every customer, building trust and confidence within the brand helping your company stand out.
Marketing Assets (optional)
A collection of imagery and media used to advance your brand and connect with your target get audience.
Example work
Ryan's other services
Starting at$1,500
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Graphic Designer
Service provided by
Ryan Harricharan Maryland, USA
- 4
- Followers
Brand IdentityRyan Harricharan
Brand identity is a presence. A logo is not a brand, colors are not a brand, packaging design is not a brand.. It's a collective visual story that can portray your company's mission, values, and products. It's how your company will connect with its audience and differentiate from competitors. A brand identity is important if you're looking to maximize your company's potential, it is what's your company will revolve around in terms of marketing and company assets.
Process
Research (Brand goals, mission, baseline, benchmark, competitors, target audience, relatable styles, colors, typography)
Sketching (Rough concepts of logo, type, assets, and imagery)
Designing (Creating concepts from prior research and sketching. Strategic Design)
User Testing (presenting the brand to consumers for creative opinions and brand vision)
What's included
Iconography
A brand mark that speaks to your target audience with imagery. Building consumer trust and brand awareness.
Type Mark
Custom lettering that represents your brands emotional connection to the target audience. Building an understanding to a consumers problem
Color Theory
A collection of colors strategically used to inflict an emotional connection.
Typography
Assigned fonts for titles, headings, sub titles, and body.
Brand Book
A presentation of the entire brand identity and how to use assets correctly to ensure maximum potential.
Social Media Templates
Backgrounds, patterns, imagery
Relatable Mockups
Showcasing brand marks and assets in real life scenarios.
Packaging design (optional)
Creating a custom tailored experience for every customer, building trust and confidence within the brand helping your company stand out.
Marketing Assets (optional)
A collection of imagery and media used to advance your brand and connect with your target get audience.
Example work
Ryan's other services
$1,500