I set up the tech that makes marketing usable: analytics, tracking, intake flows, forms, payments, and the basic stack needed to support acquisition and conversion. The focus is not adding tools for the sake of it, but implementing only the technology a business actually needs, in a way that fits how it operates. That maps directly to the site’s marketing technology section and its “own the system” positioning.

Message consistency across video, display, and follow-up touchpoints

Smarter remarketing to stay in front of qualified audiences

Display support that reinforces offers and brand recall

Audience segmentation built around behavior and intent

Creative and placement strategy aligned to the larger funnel

Better continuity from first impression to later conversion opportunity