Brand Design & Strategy that works! by Daniel Adeeri

Brand Design & Strategy that works!

Daniel Adeeri

Contact for pricing

About this service

Summary

A strong brand identity is more than just a logo; it’s the foundation of how your business is perceived and experienced. My brand design and strategy service ensures your brand stands out and resonates with your audience. Here’s what you can expect:

Clarity & Consistency – Your brand will have a clear, cohesive identity across all touchpoints, from your logo to marketing materials, ensuring instant recognition and trust.

Strategic Positioning – Your brand will be built on a solid strategy that aligns with your vision, values, and target audience, giving you a competitive edge in your industry.

Visual Impact – The design will be modern, memorable, and reflective of your brand’s personality, creating a lasting impression on your audience.

Scalability & Adaptability – Your brand identity will be versatile and work seamlessly across various platforms, from digital to print, ensuring consistency as your business grows.

Emotional Connection – Through thoughtful storytelling and visual language, your brand will evoke the right emotions and foster deep connections with your audience.

Engagement & Loyalty – A strong brand keeps people coming back. By ensuring authenticity and a compelling presence, your brand will build customer trust and long-term loyalty.

Process

We'll begin the process by conversing to discuss the expectations, goals and scope of the project. Depending on the scope of the project, the price will be adjusted accordingly if the need arises. Then kick off by having a Brand Strategy workshop. This process involves conducting research and gathering information about the brand's industry, target audience, and competitors. This research will help define the brand strategy which includes the brand's unique selling point, audience preferences, unique brand personality, tone of voice, values, mission & vision

As part of the process, early concepts will be curated on a mood board to have a feel of what the brand identity would look like and choose a direction for the visuals.

The brand identity exploration journey then begins! This design process will encompass a distinctive logo, a color scheme, typography, imagery, brand patterns, media designs, collaterals, and any other branding assets that may be necessary for your business.

FAQs

What's the project timeline?
The timeline for the project is usually between 1-5 weeks, depending on its scope.
What do I need to provide for you to get started?
To get started, we will have a conversation to discuss the expectations, goals, and scope of the project.

What's included

Brand Strategy Workshop
This is the foundation of the brand identity, and it will help guide the design decisions throughout the project
Brand Strategy Book
Contains results from the workshop, which includes the brand's target audience, unique brand personality, competitive analysis, brand tone of voice, brand values, mission and vision.
Moodboard
This visually communicates a project's style and aesthetic. It's a collage of images, colors, and textures that may inspire the design direction.
Logo
3 versions of brand mark + Main logo + Favicon. A logo is a symbol that represents your brand, or product. A logo that works is important because it can help create a memorable and recognizable image, establish credibility with customers, and differentiate a brand from its competitors. It can also communicate the values and essence of a brand in a simple and effective way.
Color Palette
These are sets of primary and secondary colors to be used to consistently represent your brand. The right color palette is important because it helps establish brand recognition, evoke emotions, and communicate a brand's personality.
Typography
A consistent set of fonts to be used for the brand.
Imagery
Defining the kind of imagery that best compliments your brand which could include photographs, illustrations, or other graphical elements.
Social and Traditional Media Designs
3 social media + 3 Flyers + 2 Bill board that are reusable.
Brand Pattern
A recognisable pattern that can be used across board.
Stationery and Collateral
Letterhead, business card, stickers, pen, journal, apparel, packaging and any other asset that might be needed
Revision
2 major revisions can be made to a project
Brand Style Guide
Once the designs are finalized, the style guide will be developed. This will outline how the brand identity should be used across all mediums. The style guide will include guidelines for logo usage, typography, color palette, imagery, and any other graphic elements. The goal is to ensure that the brand identity remains consistent and coherent across all mediums
Source files
The master file of the designs will be delivered

Example projects

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Beige Studio | Logo, Brand and Packaging Design

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Visual Identity for Wurk

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Jetkryp: Website & Brand Identity Design

Recommendations

(5.0)

David Olasunmonu • Twenties Tribe

Client • Mar 26, 2025

Recommended

Daniel is a highly skilled product designer with an exceptional eye for detail and user experience. His creativity, problem-solving skills, and ability to translate ideas into intuitive designs make him a valuable asset to any team. He is collaborative, innovative, and always delivers high-quality work. Highly recommended!

Preston Atogwe • VRAP CREATIVE

Client • Mar 23, 2025

Recommended

Working with Daniel has been one of the best creative decisions I’ve made. From logos to motion flyers and the full design of my website, he’s elevated my brand with passion and precision. He doesn’t just design, he understands the vision and brings it to life. Reliable, fast, and always top-tier. If you want someone who truly cares about your brand and goes above and beyond, Daniel is the one. He’s not just a designer, he’s a brand builder.

Favour Ogazi • FONO

Client • Jul 9, 2024

Recommended

Daniel is incredibly talented in translating ideas into visually stunning and cohesive brand identities. His ability to understand the unique needs of each client and deliver bespoke designs is truly remarkable. His work ethic is also something I am in awe of. He consistently goes above and beyond to ensure client satisfaction, and this makes him an invaluable asset to any team.

Moses Medh

Client • Dec 3, 2023

Recommended

Daniel kept to time and delivered to perfection. I highly recommend him.

Excellent Bolujo • Walk Mobility Innovation Technology

Client • May 13, 2023

Recommended

I had the pleasure of working with Daniel, and I must say it was a seamless experience. He was able to bring my ideas to life through brainstorming sessions and finally the designs, even with a tight deadline. He's an excellent designer who can work well under pressure. As our workload expanded, he did a fantastic job creating the website experience and brand designs for WalkIT.

Skills and tools

Brand Designer

Brand Strategist

Visual Designer