Brand Identity Design | Construction | Real Estate

Starting at

$

5,500

About this service

Summary

With precision, passion, and a personalized approach, we bring our clients' unique stories to life, with a vision to foster meaningful connections between businesses and their audiences, while striving to be the trusted partner, delivering exceptional brand identity solutions that elevate their success.

Process

Week 1 - 2
DISCOVERY CALL : Let's start with a meaningful connection! Our journey together begins with an in-depth discovery process, where we'll explore your aspirations, objectives, and vision. This foundational step empowers us to craft a brand identity that authentically reflects your unique spirit and personality.
(To be Presented VIA Zoom)
Deliverables
Brand Questionnaire
Contract
50% Upfront payment Invoice
Week 3 - 4
BRAND STRATEGY : We fuse strategic insight with cultural awareness to define your market position and uncover the heart of your brand. The result? A brand built for lasting impact, crafted with passion and creativity – because when we love what we do, amazing things happen!
Deliverables
Competitive Landscape
Audience Profiles
Brand Positioning
Mission Statement
Week 5
MESSAGING : What's the sound of your brand's voice? We'll help you find a tone that's unmistakably yours – genuine, meaningful, and unforgettable. Our messaging expertise will craft a narrative that resonates deeply, sparks curiosity, and leaves a lasting impact.
Deliverables
Tone of Voice
Brand Headlines
Brand Vocabulary
Copy Rules
Week 5 & 6
MOODBOARD : Let's bring your brand's visual story to life. We'll dive into the world of colors, textures, and atmospheres that embody your spirit. Discover your brand's unique aesthetic and find the perfect visual harmony that reflects your personality and values.
(To be Presented VIA Zoom)
Deliverables
Round One: Two high-level brand concepts
Round Two: Updated chosen direction based on client feedback
Week 7 & 8
VISUAL IDENTITY : Let's bring your brand's visual story to life. We'll dive into the world of colors, textures, and atmospheres that embody your spirit. Discover your brand's unique aesthetic and find the perfect visual harmony that reflects your personality and values.
(To be Presented VIA Zoom)
Deliverables
Logo Design
Typography
Color Palette
Design system
Graphic Elements
Photography Style
Week 9
BRAND GUIDELINES : Unlock the blueprint of your brand. We'll create a comprehensive brand playbook that distills your essence into clear, actionable guidelines. Easy to grasp and simple to share, this playbook ensures consistency and cohesion across all your touchpoints.
Deliverables
Exported brand assets in print and digital formats
Digital Brand Guidelines
BONUS: A ZOOM/VIDEO CALL might also be arranged to guide you on how to make use of the brand assets given to you so you can have a clearer understanding of what is delivered to you.

FAQs

  • How does the design process work?

    Our collaborative design process seamlessly guides you through four key stages: > The Discovery Stage: Where we dive deep into research and strategy to uncover your unique brand essence. > The Creation Stage: Where concepts emerge, and we refine them through iterative design revisions. > The Refinement stage: Together, we perfect the design until it accurately reflects your vision. > The Delivery: The final product is presented, and we ensure a smooth handover. Through every stage, our team works in lockstep with yours, ensuring your voice is heard and your vision takes center stage.

  • What do i need to provide before starting a project?

    To ensure a seamless collaboration, we kindly ask that you come prepared with a clear understanding of your project vision, business objectives, and a willingness to work closely with us throughout the process.

  • What types of brand do you work with?

    We normally prioritize working with mission-driven construction, and real estate brands ready to make waves in their industry. This includes emerging construction and real estate brands looking to establish a strong market presence, existing brands in need of refreshing, new founders or entrepreneurs launching innovative ventures, and creatives passionate about making the right impact. But notwithstanding, we're also fexible to work with brand from other industries. If you align with our values of Originality, authenticity, and making a difference, we may be a perfect match!

  • Can you just design the logo?

    Though we're in the business of building brands and communities, not just logos alone, we're flexible enough to offer such. But please send us a DM regarding this so we can craft out a custom Invoice/Rate for such a project, as well as the deliverables that wouldbe accompanied with it.

What's included

  • 1) Research & Discovery:

    By combining your brief and moodboard with our comprehensive market and audience research, we gain a deeper understanding of your brand's unique landscape. This informed perspective enables us to craft a tailored design direction that resonates with your target audience.

  • 2) Design Direction:

    Building on my research, I'll develop a minimum of two distinct design directions that thoughtfully address your brief. Each direction will include comprehensive design elements, such as logo, color palettes, typography, and more, presented in a clear and cohesive manner. I'll walk you through the designs and provide a supporting deck to facilitate feedback and iteration, after which a decision would be made on what direction we would be going with, and why.

  • 3) Idea Development:

    Building on my initial ideas, I'll carefully refine and develop a select few sketches that best address your brief. With this clear direction, I'll elaborate on the design by incorporating color, typography, patterns, and other visual elements that bring your brand to life.

  • 4) Design Presentation:

    With the design work complete, I'll compile a detailed presentation that walks you through the design decisions and rationale behind each element. To bring the design to life, I'll also showcase industry-specific mockups, allowing you to envision how the final product will integrate seamlessly into your business. All these would be done over a ZOOM call.

  • 5) Final or Feedback & Refinement:

    Once you've had a chance to review the design presentation, please share your feedback with me via email or via a ZOOM call, depending on what works for you. Depending on the scope of revisions, I may provide an additional presentation addressing your concerns, ensuring we perfect every detail before finalizing each deliverable.

  • 6) Delivery & Handover:

    Once we've finalized all project deliverables and received your approval, I'll send over the final invoice for the remaining project fee. Upon payment, I'll deliver a comprehensive package of all design assets in a neatly organized, easy-to-use folder system to help you successfully launch and maintain your brand. From there, it's time to bring our collaborative vision to life! Implement the new brand elements, and get ready to make a lasting impact in your industry! Are you ready to bring your brand to life?

Recommendations

(5.0)

Michael Coker

Client • May 24, 2024

Paul is an exceptional graphics designer whose creativity and technical skills consistently impress. His attention to detail, ability to understand and execute client visions, and his innovative approach to design make him an invaluable asset to any project. Whether working on branding, digital illustrations, or complex design projects, Paul delivers top-notch results with professionalism and efficiency. Highly recommended!

Olasubomi Archibong

Client • Jun 26, 2023

I highly recommend Paul for any design and video editing needs! His talent and creativity in creating logos, graphic designs, and video editing is exceptional. He goes above and beyond to deliver high-quality work that perfectly captures the essence of your vision. Don't hesitate to collaborate with Paul for stunning visual creations!


Duration

9 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop