Strategic Brand Identity (Strategy + Visual)

Starting at

$

6,000

About this service

Summary

A complete brand creation experience that blends strategy, emotion, and design. Together, we’ll uncover what makes your brand unique — its essence, purpose, and audience — and translate that clarity into a timeless visual identity system built for growth and recognition.
This service combines both the strategic foundation and the creative direction, ensuring every design choice is rooted in intention.

FAQs

  • How do I know if this service is right for me?

    If you’re ready to move beyond surface visuals and build a brand with depth and direction — this is for you. It’s ideal for founders, creatives, or studios who want a coherent identity built on strategy.

  • Can I request additional brand collateral?

    Yes, we are happy to discuss bespoke add-ons tailored to your specific needs—such as packaging, signage, or a full digital experience.

  • What will I receive at the end of the project?

    A complete Brand Strategy & Visual Identity Pack including your strategy document, logo suite, color palette, typography, and Brand Guidelines — all delivered in organized folders, ready to use.

  • Do you offer payment plans?

    Yes. The investment can be split into two equal payments: 50% to begin, and 50% upon final delivery.

What's included

  • Brand Foundations

    We begin by defining your brand’s core: purpose, mission, and vision. Through a deep dive into your values and aspirations, we create the strategic framework that will guide every creative decision moving forward.

  • Audience & Positioning

    Using research and insight, we identify your target audience, explore their needs and motivations, and position your brand with clarity and confidence within your market.

  • Brand Messaging

    We craft your key messages — both functional and emotional — to express your story with coherence and authenticity. From your manifesto to your tone of voice, every word supports your brand’s purpose.

  • Visual Identity System

    Your strategy comes to life through a cohesive design language: custom logotype, color palette, typography, and visual assets such as textures, icons, or patterns. Each element is designed to reflect your brand’s personality and create recognition across all touchpoints.

  • Brand Guidelines

    A refined brand book that brings together your visuals, tone, and usage rules to ensure consistency and harmony in every expression of your brand.

Recommendations

(5.0)

Morgane Françoise • Deja Brew

Client • Nov 14, 2025

Don’t hesitate for a second. Working with Elodie means benefiting from professional, human, and creative support. She knows how to listen, understand the brand’s universe, and translate it visually with great accuracy. You feel guided without pressure, always with genuine kindness

Malorie Hibon • Covene

Client • Nov 13, 2025

Élodie listened carefully to my needs and responded to them in a highly creative and professional manner. Her strong artistic sensibility combined with strategic thinking makes her the ideal person to help you create your brand or elevate an existing brand to a higher, more premium level.

Annabelle Dena • MAMA OBOTA

Client • Nov 13, 2025

I was fortunate to work with a professional who is both incredibly talented and genuinely attentive. She immediately understood the spirit of my brand and translated it into an elegant, cohesive visual universe that is deeply aligned with my values. Her guidance, vision, and creative sensitivity were invaluable at every stage. I truly feel lucky that she agreed to support me on this journey.


Duration

8 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design