Strategic Brand Identity (Strategy + Visual)Elodie Fontaine
A complete brand creation experience that blends strategy, emotion, and design.
Together, we’ll uncover what makes your brand unique — its essence, purpose, and audience — and translate that clarity into a timeless visual identity system built for growth and recognition.
This service combines both the strategic foundation and the creative direction, ensuring every design choice is rooted in intention.
What's included
Brand Foundations
We begin by defining your brand’s core: purpose, mission, and vision.
Through a deep dive into your values and aspirations, we create the strategic framework that will guide every creative decision moving forward.
Audience & Positioning
Using research and insight, we identify your target audience, explore their needs and motivations, and position your brand with clarity and confidence within your market.
Brand Messaging
We craft your key messages — both functional and emotional — to express your story with coherence and authenticity. From your manifesto to your tone of voice, every word supports your brand’s purpose.
Visual Identity System
Your strategy comes to life through a cohesive design language: custom logotype, color palette, typography, and visual assets such as textures, icons, or patterns.
Each element is designed to reflect your brand’s personality and create recognition across all touchpoints.
Brand Guidelines
A refined brand book that brings together your visuals, tone, and usage rules to ensure consistency and harmony in every expression of your brand.
FAQs
If you’re ready to move beyond surface visuals and build a brand with depth and direction — this is for you. It’s ideal for founders, creatives, or studios who want a coherent identity built on strategy.
Yes, we are happy to discuss bespoke add-ons tailored to your specific needs—such as packaging, signage, or a full digital experience.
A complete Brand Strategy & Visual Identity Pack including your strategy document, logo suite, color palette, typography, and Brand Guidelines — all delivered in organized folders, ready to use.
Yes. The investment can be split into two equal payments: 50% to begin, and 50% upon final delivery.
Example work
Elodie's other services
Starting at$5,000
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Elodie Fontaine proParis, France
- $1k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 141
- Followers
Strategic Brand Identity (Strategy + Visual)Elodie Fontaine
Starting at$5,000
Duration8 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
A complete brand creation experience that blends strategy, emotion, and design.
Together, we’ll uncover what makes your brand unique — its essence, purpose, and audience — and translate that clarity into a timeless visual identity system built for growth and recognition.
This service combines both the strategic foundation and the creative direction, ensuring every design choice is rooted in intention.
What's included
Brand Foundations
We begin by defining your brand’s core: purpose, mission, and vision.
Through a deep dive into your values and aspirations, we create the strategic framework that will guide every creative decision moving forward.
Audience & Positioning
Using research and insight, we identify your target audience, explore their needs and motivations, and position your brand with clarity and confidence within your market.
Brand Messaging
We craft your key messages — both functional and emotional — to express your story with coherence and authenticity. From your manifesto to your tone of voice, every word supports your brand’s purpose.
Visual Identity System
Your strategy comes to life through a cohesive design language: custom logotype, color palette, typography, and visual assets such as textures, icons, or patterns.
Each element is designed to reflect your brand’s personality and create recognition across all touchpoints.
Brand Guidelines
A refined brand book that brings together your visuals, tone, and usage rules to ensure consistency and harmony in every expression of your brand.
FAQs
If you’re ready to move beyond surface visuals and build a brand with depth and direction — this is for you. It’s ideal for founders, creatives, or studios who want a coherent identity built on strategy.
Yes, we are happy to discuss bespoke add-ons tailored to your specific needs—such as packaging, signage, or a full digital experience.
A complete Brand Strategy & Visual Identity Pack including your strategy document, logo suite, color palette, typography, and Brand Guidelines — all delivered in organized folders, ready to use.
Yes. The investment can be split into two equal payments: 50% to begin, and 50% upon final delivery.
Example work
Elodie's other services
$5,000