Complete Content Strategy + 3-Month Calendar by Inaayat Wazir

Complete Content Strategy + 3-Month Calendar

Pro

Inaayat Wazir

Contact for pricing

About this service

Summary

A Strategic Foundation Built to Cut Through the Noise and Drive Growth

You don’t need more content. You need the right content — clear, consistent, and built to connect.

This service is for founders who are done winging it. You’ll walk away with a fully customized, data-informed content strategy and a 3-month calendar designed to:

Eliminate the stress of “what do we post?”

Create consistent, cohesive messaging across every platform

Speak directly to the people who matter most — your audience

Position your brand as clear, credible, and ready to lead

We don’t guess. We build strategies that signal authority, earn attention, and move the business forward.

You’re not buying a calendar. You’re getting: → Clarity on what to say, where to say it, and why it matters → Cohesion across every platform, so your brand looks as dialed in as it is → Confidence that your content isn’t just active — it’s strategic → Connection with the people most likely to buy, engage, and champion your brand

This is for founders who are done guessing — and ready to start leading with content that actually drives growth.

Recent Experience: With Kenetik, a DTC brand, we grew from $200K to $9M in revenue in just 24 months — fueled largely by organic content built on this exact strategic foundation.

We used this system to: ✅ 10x reach without paid ads ✅ Triple engagement with audience-first storytelling ✅ Increase conversions from content alone by over 400%

What You Get:

Content Audit – Clear insights on what’s working, what’s not, and where to optimize

Brand Messaging & Positioning – Defined pillars, tone, and themes for trust-building content

3-Month Content Strategy – A scalable plan tailored to your goals and platforms

12-Week Content Calendar – Post types, prompts, CTAs, and structure—ready to implement

Creative Direction Guide – Visual guidance for consistent, on-brand content

Hashtag + SEO Strategy – Smart discoverability tactics without generic fluff

Content Workflow System – Tools and systems to streamline execution

Loom Walkthrough – Optional video to guide you or your team through the entire plan

FAQs

Do you create the content?
No -- this is a strategy-first service. You'll receive the full roadmap, content calendar, messaging, and visual direction needed to execute, but content creation (final copywriting, design, etc.) is available as an add-on or retainer.
What platforms does this cover?
I tailor the strategy to your business and audience. That could include Instagram, TikTok, LinkedIn, email, blog, or YouTube. We’ll focus on up to 3 key platforms unless otherwise scoped. You will be leading with "content campaigns" across all socials, so that they stay lock step while adapting voice and content to each platform.
What do you need from me to get started?
You'll complete a short intake form and grant access to any relevant content or analytics. If you're starting from scratch, no problem—this process works just as well for new brands.
Can I implement this myself, or do I need a team?
The strategy is built so a solo founder or small team can run with it confidently. I also include workflow suggestions to help streamline production, whether you're DIY-ing or delegating.
How do you decide what kind of content we should create?
Through research (SparkToro, analytics, competitive benchmarks), combined with brand positioning work. I focus on what your audience is actually engaging with, searching for, and saving—so your content isn’t just pretty, it’s strategic.
Will I be able to reuse this strategy beyond 3 months?
Absolutely. The strategy and content structure are designed to scale—so even after the calendar ends, you’ll have the clarity and systems to keep producing aligned, high-impact content.

What's included

🔍 Content Audit
A clear-eyed review of your current content across up to 3 platforms. We’ll identify what’s working, what’s missing, and where you’re leaving trust, reach, or relevance on the table.
🧭 Brand Messaging & Positioning
Refined messaging that aligns your voice, values, and content with what your audience actually cares about. We’ll define your pillars, tone, and key themes—so every post says something that matters.
📅 3-Month Content Strategy Plan
A high-level roadmap tailored to your goals. Platform-by-platform strategy that outlines what to post, why it matters, and how it fits into your bigger picture—across visibility, trust, and growth.
🗓️ Weekly Content Calendar (12 Weeks)
A ready-to-use content calendar with 3–5 posts per week. Includes post types, topic prompts, CTAs, and visual guidance so you or your team can execute without second-guessing.
🎨 Creative Direction Guide
Moodboards, post formats, and visual principles that align your content with your brand’s personality—designed to keep your feed cohesive and on-brand at a glance.
🔑 Hashtag + SEO Strategy
Channel-specific keyword and hashtag suggestions that increase discoverability, search performance, and reach—without sounding like everyone else.
⚙️ Content Workflow System
Simple systems to streamline your process—whether you’re a solo founder or working with a team. Includes batching methods, tool recs, and scheduling structure to keep you consistent.
📹 Optional Loom Walkthrough
A video walkthrough of the strategy and calendar, so you (or your team) can hit the ground running with zero confusion.