Branding and Visual Identity for Thought Leaders

Pro

Afton Negrea

Starting at

$

2,500

About this service

Summary

With the potential for increased visibility, looking your best is essential to your success. We specialize in branding and visual identity for the greatest thought leaders online. 

Process

Step 1: Discovery Call
We’ll kick things off with a complimentary discovery call to get to know you and your business. During this call, we’ll discuss your goals, audience, and vision, ensuring we’re aligned for success.
Step 2: Deep Dive Assessment
After our call, you’ll complete a detailed assessment designed to give me a clear understanding of your business. This step helps you articulate:
What’s working in your current branding (if applicable) and what’s not.
Your likes, dislikes, and preferences for design and style.
Your goals for how your new branding can help you stand out and grow.
Your responses give me the insights needed to create a brand identity that truly resonates with you and your audience.
Step 3: Initial Logo Concepts
Using the information from the assessment, I’ll create three unique logo concepts that reflect your vision and business personality. These options allow you to explore different creative directions before choosing the one that feels just right.
Step 4: Revisions
Once you’ve selected your preferred concept, we’ll refine it together with up to two rounds of revisions. This collaborative process ensures the final design aligns perfectly with your expectations.
Step 5: Final Branding Package
With the design finalized, you’ll receive everything you need to bring your brand to life, including:
A full logo suite (primary, secondary, and brandmark logos).
A comprehensive PDF brand guide detailing your color palette, typography pairings, and complimentary assets for use across your website, products, and printed materials.
All final files, including high-resolution formats for web and print (PNG, JPG, PDF) and editable source files (AI, SVG).
This package ensures your brand identity is consistent, professional, and versatile across all platforms and touchpoints.

FAQs

  • When can I expect my branding to be delivered?

    Our branding projects typically take 3-4 weeks. This timeline is heavily dependent on the clarity of your needs and feedback.

  • What kind of assets will I receive?

    Your final assets will include png, svg file formats of your logos and complementary assets, as well as a PDF of your brand guidelines. We also offer the upload of your assets to your Canva Pro account as a complimentary service.

  • What if I need additional assets, like ebooks or social media templates?

    We are available for the creation of additional brand collateral, but this is not included in our branding service.

What's included

  • Brand Proposal

    Kick off your brand identity journey with three (3) thoughtfully designed logo concepts. Each one is crafted to reflect your unique vision and business personality, giving you options to explore before narrowing down to the one that feels just right.

  • A Finalized Primary, Secondary, and Brandmark Logo

    Your final logo package includes a cohesive set of designs: • Primary logo for maximum visibility and impact. • Secondary logo for versatility across platforms and materials. • Brandmark logo for a sleek, minimalist option perfect for smaller spaces or icons. Every piece is tailored to ensure consistency and professionalism at every touchpoint.

  • Full PDF Brand Guidelines

    Receive a beautifully organized PDF that acts as your brand’s roadmap. It includes: • Your custom color palette with HEX, RGB, and CMYK codes for precise consistency. • A typography guide to ensure polished and cohesive messaging. • Select complimentary assets (e.g., patterns or textures) to elevate your brand across your website, products, and printed materials. This document makes it simple to stay on-brand, whether you’re working solo or with a team.

Example projects

Mercedes Barba | Branding + Kajabi Web Design

Treena Huang | Branding + Kajabi Website Design

Dr. James Rouse | Branding + Kajabi Website

Recommendations

(5.0)

Sebastian Kayle

Client • Mar 1, 2025

Recommended

Afton is an absolute powerhouse when it comes to brand strategy and Kajabi. Her eye for detail is unbelievable—every element is carefully considered, ensuring the final result is both high-impact and beautifully crafted. She has a rare talent for bringing projects together in a way that feels seamless, strategic, and full of creativity. On top of that, she’s an absolute joy to work with. Highly recommend!

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

Industries

Consulting
Brand Marketing
Celebrity

More services

Kajabi Website Design and Development

Contact for pricing