Bespoke Brand Identity

Jacinta Rassan

Contact for pricing

About this service

Summary

This package covers all the essentials of a visual identity, kicking off with a brand workshop and mood-board concepts to uncover your preferred design style, following with logo designs, typography treatment, graphic elements and a colour palette in the concepting stage, and finally a hand- off that provides you with all your brand files and documentation.

Process

01 Discovery

To kick off the project, we initiate the discovery phase where we learn about your brand and positioning, then develop various mood boards to explore design directions. Drawing from inspiration, we gather themes, treatments and specific elements that’ll help navigate the style of your identity and align with your preference.

02 Design

Once we understand your brands positioning, we begin the concepting phase, we delve into a range of initial logo designs. Subsequently, we apply a similar approach to typography and colour, assessing how your brand’s personality can be effectively conveyed through type treatments, colour palettes, and graphic elements.

03 Collaboration

We refine the concepts, which allows for 2 revision session for each branding element. We utilise these sessions to apply feedback, refine and hone the final design. Finally applying tweaks and perfecting each asset for execution.

04 Rollout

Once finalised, we catalogue each brand element that outlines our brand, along with a packaged file providing you with all project deliverables for digital and print use.

FAQs

What is a mood-board and what role does it have in the creative process?
A mood-board is a curated set of visual elements, including images, to illustrate ideas for logo design, typography, colours, messaging, and graphics. During the discovery phase, we utilise mood-boards to present various directions for your brand’s visual identity, helping you envision how it should appear, feel, and resonate with your target audience. When you choose a preferred direction, it serves as a guide for the subsequent steps in the creative process.
What are refinements/ feedback sessions, and why do I need them?
Allowing room for refinements is a valuable part of our creative process. Initial designs typically undergo multiple iterations to align perfectly with your vision. For instance, when we present initial logo designs, you’ll have the opportunity to select a couple and provide feedback, such as adjusting the logo’s weight or exploring variations. We offer up to two rounds of revisions for each design element, ensuring that the final outcome meets your standards of quality and perfection. Your input is essential to achieving the results you desire.

What's included

Brand Positioning & Strategy
Discovery of your target audience, brand positioning in the market, exploration of your competitors, your business goals and future.
Brand Guidelines
An outline of all your brand elements including logo design, typography treatment, colour palette and graphic elements, and how to correctly apply them.
Brand Elements
1. Logo Suite and Files (PNG, SVG, JPG, PDF, TIFF, WEBP, Social 1:1, EPS) 2. Typography Treatment and files (Desktop Font Files + Web if required) 3. Colour Palette (RGB, CMYK, HEX) 4. Graphic Elements (PNG, SVG, JPG, PDF, TIFF, WEBP, EPS)

Example projects