A mood-board is a curated set of visual elements, including images, to illustrate ideas for logo design, typography, colours, messaging, and graphics. During the discovery phase, we utilise mood-boards to present various directions for your brand’s visual identity, helping you envision how it should appear, feel, and resonate with your target audience. When you choose a preferred direction, it serves as a guide for the subsequent steps in the creative process.

Allowing room for refinements is a valuable part of our creative process. Initial designs typically undergo multiple iterations to align perfectly with your vision. For instance, when we present initial logo designs, you’ll have the opportunity to select a couple and provide feedback, such as adjusting the logo’s weight or exploring variations. We offer up to two rounds of revisions for each design element, ensuring that the final outcome meets your standards of quality and perfection. Your input is essential to achieving the results you desire.