Custom Branding

David Charles

Starting at

5,000

About this service

Summary

The Custom Brand Package is designed to provide your business with a purposeful identity that extends far beyond just visuals. At its foundation is a thoughtfully designed logo, crafted to reflect your story, engage your audience, and inspire trust at every interaction. This logo isn’t just a visual mark—it becomes a powerful emblem of your business's vision, values, and dedication.

But this package delivers more than a logo. By merging strategic insights with a uniquely made designs, it equips your business with:

Logo Suite: A primary logo, secondary logos, and submarks that embody your essence.

Color Palette: Designed to evoke the right emotions and align with your brand’s personality.

Typography: Fonts that seamlessly reflect your brand’s character.

Supporting Design Elements: Patterns, icons, and graphic motifs to add richness and depth to your visuals.

Your identity will be presented in a polished Brand guide, complete with real-world mockups to show how your brand will shine across platforms. Up to three rounds of revisions ensure that every detail is perfected.

Process

The Process

1. Discovery Call

Every great brand starts with a deep dive into its essence. Through collaborative exploration, we’ll:

Learn about your brand, uncover your brand's purpose, mission, and core values.

Insights into your target audience and what sets your business apart from the competition.

This serves as the framework for building a strong and cohesive brand identity.

2. Design & Development

With a clear strategy in place, your brand’s visual identity begins to take form:

Custom Logo Design: A primary logo, alternate logos, and brand marks that encapsulate your essence.

Color Palette: A tailored selection of colors designed to convey the right emotions and enhance recognition.

Typography: Font pairings chosen to complement your brand’s style and personality.

Visual Elements: Bespoke graphics, patterns, or icons that add depth and character to your brand.

Your new identity is presented in a refined Brand guide, complete with practical examples and mockups to illustrate how your brand will look and feel in real-world applications. You’ll have up to three rounds of revisions to ensure every detail is just right.

3. Delivery & Launch

Once finalized, you’ll receive:

A Full Suite of Brand Assets: Provided in multiple formats, optimized for both print and digital use.

A Comprehensive Brand Guideline: Clear guidelines to help you maintain a consistent and professional brand presence across every platform.

Armed with your brand-new identity, you’ll be ready to launch a cohesive, impactful brand that resonates with your audience and leaves a lasting impression.

What's included

Brand Identity Design
We craft a fully tailored visual identity that captures the essence of your business and communicates it effectively. Our package includes: Bespoke Logo Suite: A versatile set of logos, including a primary logo, secondary logo, and submarks, designed for various applications. Curated Color Palette: A thoughtfully developed color scheme that evokes the desired emotions and ensures consistency across your brand. Typography: A selection of fonts chosen to align seamlessly with your brand’s personality and aesthetic. Design Elements: Supporting visuals such as patterns, icons, or graphic motifs to strengthen your brand’s visual impact. Illustrations: Custom-designed illustrations that add personality and uniqueness to your brand, making it more engaging and memorable. Motion System: Dynamic motion graphics guidelines, including transitions, animations, and interactive elements, designed to bring your brand to life and enhance its digital presence. Brand Guideline: A comprehensive and user-friendly style guide ensures consistency across all brand touchpoints. It includes: Clear guidelines for the usage of your logo, color palette, typography, design elements, illustrations, and motion system. Real-world mockups that showcase your brand in action, helping you visualize its applications across various platforms. This guide serves as your go-to resource for maintaining a cohesive, professional, and dynamic brand presence.

Example projects