Brand Identity

Pro

David Charles

Starting at

5,000

About this service

Summary

The Brand Identity Package is created to give your business a purposeful and enduring identity that goes far beyond aesthetics. At its core is a carefully developed logo crafted to reflect your story, connect with your audience, and build trust each time it is seen. It becomes more than a symbol. It acts as a clear expression of your vision, values, and commitment.

This package expands well beyond the logo itself. By combining strategic insight with thoughtful design, it equips your business with a complete visual system that includes:

Logo Suite A primary logo, supporting logo variations, and submarks that capture the essence of your brand.

Color Palette A balanced selection of colors designed to evoke the right emotions and strengthen recognition.

Typography A curated set of typefaces chosen to express your brand voice with clarity and consistency.

Supporting Design Elements A collection of patterns, icons, and graphic motifs that add richness, structure, and visual character.

Your full identity will be documented in a professionally crafted Brand Guide, complete with realistic mockups that demonstrate how the system performs across different platforms and environments. You will also receive three rounds of revisions, ensuring every detail is refined to your satisfaction.

What's included

Brand Identity Design
We create identity systems that are intentional, distinctive, and built to evolve with your brand. Our process delivers a complete visual ecosystem that communicates with clarity and confidence across every touchpoint.
Identity Mark System
A unified set of marks crafted for versatility across large scale applications, digital environments, and small format placements.
Color Architecture
A structured palette designed to reinforce emotion, contrast, clarity, and strong brand recall.
Typographic Framework
A well considered selection of typefaces that define your brand voice and ensure consistency and hierarchy throughout all communications.
Core Visual Language
A collection of graphic assets such as patterns, shapes, motifs, and iconography that give your brand a recognisable and memorable visual presence.
Illustration Direction
A custom illustration approach developed to express personality, add storytelling depth, and strengthen brand character.
Motion Principles
A clearly defined motion system that outlines how your brand behaves in digital spaces, including transitions, interactions, and animated elements that bring the identity to life.
Brand Manual
A comprehensive reference document that explains the correct usage of every element within the identity. It includes layout direction, usage rules, visual examples, and realistic mockups that demonstrate how the brand performs in different contexts.