High-Converting Google Ads Campaigns for Leads & Sales by Kashif Ibrar

High-Converting Google Ads Campaigns for Leads & Sales

Kashif Ibrar

Contact for pricing

About this service

Summary

I craft results-driven SEM campaigns that maximize your paid search ROI. As a certified Google Ads expert with 4 of experience, I blend data-driven keyword strategies, A/B-tested ad copy, and relentless optimization to lower your CPA and scale conversions. What sets me apart? A focus on your bottom line—I’ve helped brands achieve 3–5x ROAS in competitive niches like e-commerce and SaaS.

Process

Discovery & Audit

Free consultation to understand your goals.

Competitor analysis + account audit (if existing campaigns).

Strategy Development

Keyword research + negative keyword pruning.

Ad copywriting + landing page alignment planning.

Campaign Launch

A/B testing ad variations + setting up conversion tracking.

Optimization & Reporting

Bi-weekly bid adjustments + monthly ROI review.

Transparent reporting via Google Data Studio.

What's included

Keyword Strategy & Competitor Analysis
A detailed report of high-intent keywords tailored to your niche, prioritized by search volume and competition. Competitor ad analysis highlighting gaps/opportunities to outperform rivals. Budget allocation recommendations for maximum ROI.
SEM Campaign Setup & Structure
Fully built Google Ads/Microsoft Advertising campaigns with optimized ad groups, geo-targeting, and device bids. Conversion tracking setup (e.g., form submissions, purchases). Ad schedule adjustments based on peak performance hours.
High-Converting Ad Copywriting
3–5 ad variations per ad group with A/B-tested headlines, CTAs, and extensions (Sitelink, Callout). Responsive Search Ads (RSAs) optimized for Google’s AI-driven auctions. Ad copy tailored to your brand voice and audience pain points.
Landing Page Optimization Guide
A checklist to align landing pages with ad messaging for higher Quality Scores and conversions. Recommendations for improving load speed, mobile responsiveness, and trust signals (reviews, guarantees).
Weekly Performance Dashboard
A live Google Data Studio/Google Analytics dashboard tracking CTR, CPC, conversions, and ROAS. Actionable insights (e.g., “Pause low-CTR keywords,” “Increase bids on top-performing ads”).
Ongoing Bid & Budget Optimization
Weekly bid adjustments based on keyword performance and competitor activity. Negative keyword lists to eliminate wasted spend. Budget reallocation to top-performing campaigns.

Skills and tools

Search Engine Marketer