What's included

• Keyword Strategy & Competitor Analysis

  A detailed report of high-intent keywords tailored to your niche, prioritized by search volume and competition. Competitor ad analysis highlighting gaps/opportunities to outperform rivals. Budget allocation recommendations for maximum ROI.

• SEM Campaign Setup & Structure

  Fully built Google Ads/Microsoft Advertising campaigns with optimized ad groups, geo-targeting, and device bids. Conversion tracking setup (e.g., form submissions, purchases). Ad schedule adjustments based on peak performance hours.

• High-Converting Ad Copywriting

  3–5 ad variations per ad group with A/B-tested headlines, CTAs, and extensions (Sitelink, Callout). Responsive Search Ads (RSAs) optimized for Google’s AI-driven auctions. Ad copy tailored to your brand voice and audience pain points.

• Landing Page Optimization Guide

  A checklist to align landing pages with ad messaging for higher Quality Scores and conversions. Recommendations for improving load speed, mobile responsiveness, and trust signals (reviews, guarantees).

• Weekly Performance Dashboard

  A live Google Data Studio/Google Analytics dashboard tracking CTR, CPC, conversions, and ROAS. Actionable insights (e.g., “Pause low-CTR keywords,” “Increase bids on top-performing ads”).

• Ongoing Bid & Budget Optimization

  Weekly bid adjustments based on keyword performance and competitor activity. Negative keyword lists to eliminate wasted spend. Budget reallocation to top-performing campaigns.