Expert Web Analytics Setup: GA4, FB Pixel, TikTok, GTM

Contact for pricing

About this service

Summary

I set up and optimize Google Analytics 4 (GA4), Facebook Pixel, TikTok Pixel, and Google Tag Manager to track your website’s performance, ad campaigns, and user behavior—delivering actionable reports to boost ROI. What sets me apart? I combine technical expertise with a marketer’s mindset, ensuring your analytics align with your business goals, not just raw data.

Process

Discovery Call (15 mins): Discuss your goals, ads platforms, and website setup.
2. Audit & Plan: Review existing tools (if any) and draft a tracking strategy.
Implementation: Set up GA4, pixels, GTM, and custom events (e.g., purchases, form submissions).
Testing: Ensure data flows accurately to all platforms.
Reporting & Training: Share dashboards + walk you through interpreting data.
Ongoing Support: Optional monthly check-ins or report updates.

FAQs

  • How long does setup take?

    2-3 business days, depending on website complexity.

  • Do I need coding skills?

    Nope! I handle all technical integrations via GTM or CMS plugins.

What's included

  • Google Analytics 4 Setup and Configuration

    I will set up Google Analytics 4 on your website, including event tracking, custom conversions, and integration with Google Tag Manager. You will receive detailed reports on user behavior, traffic sources, and conversion tracking to measure the effectiveness of your digital marketing campaigns.

  • Facebook Pixel Installation and Configuration

    I will install and configure the Facebook Pixel on your website to track key user actions like page views, purchases, and form submissions. This will allow you to optimize your Facebook ads, retarget visitors, and measure ad campaign performance more effectively.

  • TikTok Pixel Integration

    I will implement TikTok Pixel on your website, ensuring accurate tracking of user actions such as page views, product views, and purchases. This will help you optimize your TikTok ad campaigns and track the return on ad spend.

  • Monthly Analytics & Performance Reports

    I will provide monthly reports that include key performance metrics, insights from Google Analytics 4, Facebook Pixel, TikTok Pixel, and recommendations for optimization. These reports will help you understand your website's performance and identify areas for improvement in your marketing efforts. These deliverables provide a clear outline of what the client can expect at the end of the project, helping them understand the value of your service.


Skills and tools

Digital Marketer

Marketing Analytics Specialist

Google Analytics

Google Analytics

Google BigQuery

Google BigQuery

Hotjar

Hotjar

Mixpanel

Mixpanel

SEMrush

SEMrush

Industries

Advertising
E-Commerce
Fitness & Wellness