Beyond Identity: Crafting Connections Through Branding

Diana Gutiérrez

(0)

Starting at

5,000

About this service

Summary

At the heart of our brand strategy service lies a sincere dedication to unraveling the intricacies of your audience's desires, paving the way for the birth of a thoughtfully crafted and strategically sound brand.

Grounded in meticulous research, every decision is a testament to our commitment to creating brands that not only captivate but deeply resonate with your audience.

Beyond mere aesthetics, our approach focuses on eliciting the right emotions, cultivating lasting engagement and loyalty.

Process

Step 1: Initial Consultation We'll begin with a diagnostic session where I'll eagerly listen to your motivations and insights, gaining a comprehensive understanding of your brand and industry landscape.

Step 2: Brand Strategy Workshop, we'll schedule either two sessions, each lasting one hour, or one intensive three-hour session for our brand strategy workshop. Together, we'll dive deep into defining your brand's essence and strategic direction.

Step 3: Logo Concept Presentation Following the workshop, I'll embark on external research and develop three distinctive logo concepts. Once completed, we'll reconvene to review the concepts and agree upon the next steps.

Step 4: Design System Development Upon finalizing the logo concept, I'll dedicate time to refine the design system, brand book, and collaterals. During this phase, we may have minimal meetings, but rest assured, I'll keep you updated on progress.

Step 5: Presentation of Brand Development In our subsequent meeting, lasting approximately two hours, I'll unveil the culmination of our efforts, presenting the comprehensive brand development, including the finalized logo concept and design system.

Step 6: Feedback Implementation In case you have any feedback or revisions, I'll seamlessly incorporate these adjustments and communicate them via email for your review and approval.

Step 7: Finalization and DeliveryFinally, we'll schedule a final meeting to discuss the organization of files and elements, ensuring a smooth transition as you take ownership of your brand's assets.

What's included

Brand strategy workshop
Engage Your Audience: A Comprehensive 2.5-Hour Brand Strategy Workshop" During this workshop, we delve deep into understanding your user's needs and desires, enabling us to meticulously craft a compelling brand language, voice, and purpose.
Branding
Three Logo Concepts and Color Palette: Informed by Workshop Insights and Extensive Industry Research. In this section, we allocate one session dedicated to feedback and refinement, ensuring alignment with your preferences and those of your target audience.
Brandbook
Following Your Selection of the Preferred Logo Concept, We Implement a Comprehensive Design System, Informed by In-Depth Insights and Analysis. Additionally, within this brand book, you will find comprehensive documentation of all insights gleaned from the workshop. This resource empowers you to make informed decisions aligned with your ultimate target audience.
3 collaterals
When referring to collaterals, I am encompassing all stationary items essential for the immediate launch and operation of the brand once this project concludes

Example projects