Essential Brand Identity
Starting at
$
2,500
About this service
Summary
FAQs
How long will the project take?
The timeline depends on the scope of the project, but typically a full branding package takes 2–4 weeks. I’ll provide you with a clear timeline before we start so you know exactly what to expect.
How many revisions are included?
I offer 2 rounds of revisions for each stage (logo, colors, templates, etc.) to make sure you’re fully happy with the results. Additional revisions can be added at my hourly rate.
What if I don’t know exactly what I want?
That’s totally okay — that’s what the Brand Discovery Questionnaire and moodboard process are for! I’ll guide you through each step and help you clarify your vision.
What's included
Brand Discovery Questionnaire
A set of thoughtful questions I send you to understand your brand’s mission, values, target audience, and goals — this helps guide the creative direction.
Moodboard & Creative Direction (2-3 concepts)
A curated moodboard with 2–3 creative directions, showing the look, feel, and vibe of your brand before design begins.
Logo Suite: Primary, Secondary & Submark
A complete logo set including the main logo, an alternate version, and a small mark/icon so you can use it across different touchpoints.
Color Palette & Typography System
A custom color palette and a selection of brand fonts, including guidance on how to use them consistently.
3 Mockups for Web + Print Preview
Three realistic mockups showing how your brand will look in digital and print settings (like website, packaging, or stationery).
Social Media Profile Images + 5 Editable Templates
Polished profile images for your social media accounts plus five easy-to-edit Canva templates for posts or stories, helping you stay consistent online.
Brand Guidelines PDF
A beautifully designed PDF that explains how to use your brand assets — covering logos, colors, fonts, imagery, and social media use.
Example projects
Duration
3 weeks
Skills and tools
Brand Designer
Brand Strategist
Visual Designer
Adobe Illustrator
Adobe Photoshop
Figma
Procreate
Industries