Essential Brand Identity
Starting at
$
2,300
About this service
Summary
FAQs
How long will the project take?
The timeline depends on the scope of the project, but typically a full branding package takes 2–4 weeks. I’ll provide you with a clear timeline before we start so you know exactly what to expect.
How many revisions are included?
I offer 2 rounds of revisions for each stage (logo, colors, templates, etc.) to make sure you’re fully happy with the results. Additional revisions can be added at my hourly rate.
What if I don’t know exactly what I want?
That’s totally okay — that’s what the Brand Discovery Questionnaire and moodboard process are for! I’ll guide you through each step and help you clarify your vision.
What's included
Brand Discovery Questionnaire
A set of thoughtful questions I send you to understand your brand’s mission, values, target audience, and goals — this helps guide the creative direction.
Moodboard & Creative Direction (2-3 concepts)
A curated moodboard with 2–3 creative directions, showing the look, feel, and vibe of your brand before design begins.
Logo Suite: Primary, Secondary & Submark
A complete logo set including the main logo, an alternate version, and a small mark/icon so you can use it across different touchpoints.
Color Palette & Typography System
A custom color palette and a selection of brand fonts, including guidance on how to use them consistently.
3 Mockups for Web + Print Preview
Three realistic mockups showing how your brand will look in digital and print settings (like website, packaging, or stationery).
Social Media Profile Images + 5 Editable Templates
Polished profile images for your social media accounts plus five easy-to-edit Canva templates for posts or stories, helping you stay consistent online.
Brand Guidelines PDF
A beautifully designed PDF that explains how to use your brand assets — covering logos, colors, fonts, imagery, and social media use.
Example projects
Recommendations
(5.0)
Client • Aug 9, 2025
Recommended
Ruxandra is an exceptionally talented designer who has contributed to some of our most exciting projects. Her creative insights and brand concepts have been outstanding, bringing fresh ideas and real value to our work.
Duration
3 weeks
Skills and tools
Brand Design
Brand Strategist
Visual Designer
Adobe Illustrator
Adobe Photoshop
Figma
Procreate
Industries