Brand Identity - The Essential Package

Dan Hoye

Contact for pricing

About this service

Summary

The Essential package is ideal for start-ups or solo-prenuers.
I'll create a visual identity that captures your brand personality.
Helping you stand out, attract new customers and build your business.

Process

Step 1 - Gather
Our journey begins with me understanding more about your business and your customers. I listen deeply to ensure I really understand the problem you are trying to solve.
I then start to research your business space to get a really deep understanding of your brand. Finally I create word maps and mood boards that sow the seeds of how I will develop the look and feel of the project.
Step 2 - Sprout
This is where ideas start to take root. All of my designs grow from deep thinking around your brand essence. From here, I start to develop concept designs that address your needs and challenges.This strategic approach ensures that your designs are filled with meaning, conveying your brand personality in a natural and totally unique way.
Step 3 - Bloom
Finally, those initial ideas and concepts are refined and developed into a final design. I create mockups that will help you to visualise your brand out in the wild. Giving you confidence that your new brand presence will help take your business to the next level.

What's included

  • Mood board

    That sets the tone for the project and establishes the look and feel that has been described in the brief.

  • 1 x concept design

    I'll produce a single concept design that will show how the brand identity will take shape.

  • 1 x round of revisions

    I'll incorporate any feedback and make 1 round of amendments to the concept design.

  • 5 page brand guide

    A visual roadmap for your brand's new identity. It typically includes sections on logo usage, colour palette and typography guidelines. It'll help you maintain a consistent and compelling brand image across various platforms.

  • Typography pairing

    I'll provide two type choices that will match your brand personality.

  • Colour palette

    A simple colour palette will be chosen that will capture the mood of the brand and allow flexibility across a variety of media.

Example projects

Stonetree Landscapes - Brand Identity

Skills and tools

Brand Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

More services

Framer Website Design - The Essential Package

Example projects

Contact for pricing