What's included

• Visual Identity Design

  I help businesses craft cohesive and memorable logo & visual identities that convey the essence of the brand as clearly as possible. Brand Strategy We start with a strategy session to understand the brand and requirements better and to lay the foundations of the directions we can go in. Pre Design Digging into 2 strategic routes we can follow, each stemming from a core idea or a thought. I’ll support my ideas through clear communication and mood-boards for visual direction at this stage. Identity Design Here I start with the sketches and go on to create designs from the finalised sketches, apply the visual identity system to the designs and explore the best possibilities for the design to enhance and showcase the brand effectively. These are very detailed steps, and I can give you a clearer break-down at the start of the project. I would love to get your feedback at each step and create a functional and memorable brand design that aligns with your vision.

• Deliverables

  Each brand is crafted with intention: simple, meaningful, and aligned with your vision. Brand Discovery Session A guided conversation to understand your brand goals, values, audience, and vision. Research & Mood-board Visual Moodboard & Style Direction A curated visual direction to align the goals and aesthetics before design begins. Logo Design (Primary & Secondary) A timeless and memorable logo system designed to represent your brand across mediums. Color Palette & Typography System A cohesive set of colors and fonts tailored to your brand’s personality and message. Brand Elements Supporting visuals like icons, patterns, or illustrations that elevate your identity, if it enhances the brand identity. Brand Guidelines Document (PDF) A clean, easy-to-follow guide on how to use your branding consistently. Application Mockups Realistic previews of your branding on stationery, packaging, or digital assets. *This is a base framework and can be customized based on your brand's unique needs. Let’s build something that fits you perfectly.