A logo and its essential variations.

For a new business, a new venture, or a logo that never quite fit. Design that comes out of who you are and the world your brand lives in, rather than being applied on top of it.

Three initial logo concepts

One refined logo in the direction you choose

Essential variations: primary, secondary and an icon or monogram

Color and black-and-white versions

Files for print and web, including vector and transparent PNG

Two rounds of revisions

Every project starts with the 1-Hour Creative Consultation, credited in full toward this price.

I present three concepts.

You pick a direction, and I refine it into the final mark and its variations.

Your business name, what you do, who your customers are, and a few logos you like (and why).