Your eCommerce website shouldn't just look beautiful but it should make it easy for customers to discover products, trust your brand, and buy. I design conversion-focused eCommerce websites in Figma, combining modern UI with UX and CRO principles to create a smoother shopping journey across desktop and mobile. Whether you're launching a new eCommerce brand or redesigning an existing store, I'll turn your requirements, brand direction, and customer journey into a polished, developer-ready Figma design. What I can design:

eCommerce homepage

Product pages / PDPs

Collection & category pages

Cart & cart drawer

Search experience

Navigation & mega menus

Landing pages

About & supporting pages

Mobile eCommerce experience

Promotional sections

Upsell & cross-sell experiences

Reviews & trust sections

Empty, error and important UX states

Reusable UI components

Deliverables: UX & eCommerce Structure Clear page hierarchy and customer journeys based on your project's requirements. High-Fidelity Figma UI Polished eCommerce screens designed in Figma and ready for review and development. Desktop + Mobile Design Responsive design direction for the agreed key pages and screen sizes. Product & Collection UX Conversion-focused product discovery, PDP, collection and shopping experiences. Reusable Components Consistent buttons, cards, navigation, forms, product components and other reusable UI elements as required. Developer-Ready Figma File Organized Figma designs, components and states prepared for development handoff. Revisions Agreed revision rounds to refine the design before final handoff. My Process

01 — Discovery & Research I'll review your brand, products, target customers, competitors, references and existing website if you have one. 02 — UX & Structure I'll establish the page hierarchy, customer journey and important eCommerce sections before polishing the visual direction. 03 — UI Design I'll create the high-fidelity visual experience in Figma using your brand direction. 04 — Responsive Design Key screens are adapted for mobile to ensure the shopping experience works beyond desktop. 05 — Review & Refinement We'll review the designs and refine the agreed areas based on feedback. 06 — Developer Handoff You'll receive an organized Figma file ready for development. My approach combines: UI Design + UX Strategy + CRO + eCommerce Experience The result is a design that looks professional while making the customer journey clearer and easier to develop. Have an eCommerce website you want to launch or improve? Send me your brief, existing website, or inspiration and let's create the experience in Figma.