Branding
Bo Mesar
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About this service
Summary
For (re)creating a brand that tells a story, and make people feel a certain way about it, while capturing niche opportunities in the process.
Quick process breakdown:
Introductory call to capture specific project requirements
SOW creation, including deliverables, timeline and budget
SOW approval (or a revision loop), followed by the necessary paperwork
Deposit (usually 50%) and a kickoff call
Brand questionnaire, discovery and research, resulting in a moodboard
Initial sketches/concepts and design (all pending approvals via revision loops), wrapped up in weekly recurring meetings
Project finalisation, brand guide creation, assets creation, and handoff
Final payment (remaining 50%)
Post-project support (additional assets creation etc.)
What's included
Brand guidelines
A PDF document outlining logo, colors, typography, graphical elements/patterns, brand in use and more (considering project size).
Brand assets
Downloadable through brand guidelines document and always up-to-date, brand assets Dropbox-hosted zip file holds everything required to continue building the visual identity — various logo orientations (horizontal / vertical) and versions (in color / negatives), licensed fonts and all approved assets in various file formats.
Example projects
Skills and tools
Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma
Work with me
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