What's included

• Marketing Strategy

  For successful marketing, it all starts with a great strategy. Over the last 5+ years, I've been utilizing my own unique strategies and techniques to help companies of all sizes and in all industries grow their success in all directions using what I call my "full circle approach", which combines elements of traditional and digital marketing, communications, outreach, networking, advertising, sales, and more, with compelling written and visual content and copy aimed at the target audience at the center of it all. With this approach, you build positive relationships with not just current and potential customers/clients, but also with the press, other businesses that you may want to partner with, and other important contacts in order to build a general circle of marketing, communications, and advertising success that works together to grow in all directions- resulting in brand engagement, brand following, and profits from all directions! As one of the initial parts of creating our general marketing strategy, we will identify our target consumer/client- demographics, pain points, wants, needs, goals, and how we can use the different areas of our "full circle approach" to craft content and copy that will engage this specific group of people.

• Monitoring of metrics/KPIs

  Using programs such as Google Analytics, Adobe Analytics, or a CMS such as HubSpot, monitoring, measuring, and altering our metrics will be a key part of observing the success of our strategies, campaigns, and content. We will set benchmark goals based on industry standards, and if those goals are not reached or exceeded, use analytics to determine what went wrong and where we can make changes in order to reach out short and long-term goals.

• Social Media marketing, management, and content creation

  Social Media is a crucial part of any brand's marketing strategy in today's digital world- but it is important to remember that not every platform is appropriate for every brand. Using our general marketing strategy, we will work together to create a social media marketing strategy (I have a template that has had success over the years), and then use that to create specific social media marketing strategies for each individual social media platform. I have extensive experience with Facebook, Instagram, LinkedIn, Twitter/X, Youtube, TikTok, and more. I will conduct necessary research to figure out- initially- how many days per week we should post on each platform, and what days of the week and times are best for posting. This will likely require some A/B testing over time to figure out which days of the week and times result in the most successful engagement with followers. We can also use A/B testing to figure out the right content mix for each platform. Our brand voice and tone, as well as our brand font and color scheme and brand aesthetic, will be crucial parts in creating compelling, on-brand content to engage our target audience. I will utilize my top-notch writing skills along with my graphic design and video creation skills to craft content.

• Email marketing

  Using our overall marketing strategy as a base, we will also create an email marketing strategy that works in tandem with our social media marketing strategy. This strategy may include frequent emails such as a weekly or monthly e-newsletter, or occasional campaigns announcing new products/services, giving email subscriber-only coupons, and more. Email marketing, in addition to SMS marketing, has a lot of options, and we may utilize some A/B Testing to figure out what works best with our target audience . I have extensive experience with email marketing programs including Constant Contact, MailChimp, Active Campaign, and Klaviyo, and if you have yet to choose the right marketing-related programs for you and your company, we will work together to pick out the right applications suitable for your needs and budget.

• Market Research and Competitor Analysis

  Staying on top of the latest digital marketing and social media trends is crucial for marketing success, and I subscribe to the best digital marketing newsletters and news websites in order to know what's trending along with what is next (for example, learning about social media platforms that might not be well-known now, yet have the potential to become the next TikTok, which blew up practically overnight during the COVID-19 pandemic). Conducting specific market research relating to your industry, goals, and target consumer is extremely important for keeping our strategy and campaigns in check and for developing a true understanding of what our ideal consumer/client wants and needs. Competitor analysis is also very important for staying on top of the competition. I have some great resources for competitor analysis that will grant our team unique insight into what our competitors are doing right and wrong- and how we can use that information to our advantage.