What's included

• Creative Strategy:

  Develop and articulate the overall creative direction and vision for a project, campaign, or brand. This includes defining the target audience, messaging, tone, and visual style.

• Creative Briefs:

  Write detailed creative briefs that outline project objectives, requirements, and constraints. These briefs serve as a guide for the creative team and provide a clear direction for their work.

• Concept Development:

  Generate innovative and compelling creative concepts that align with the project goals and resonate with the target audience. This involves brainstorming, ideation, and exploring different approaches.

• Visual Identity:

  Establish and maintain a consistent visual identity for the brand or project. This includes designing or overseeing the creation of logos, typography, color palettes, and other visual elements that reflect the brand's essence.

• Design and Art Direction:

  Provide guidance and oversight to the design team, ensuring that the creative concepts are effectively executed across various mediums such as print, digital, packaging, advertising, etc.

• Campaign Development:

  Lead the development of integrated marketing campaigns from concept to execution. This involves collaborating with copywriters, designers, photographers, and other stakeholders to create impactful and cohesive campaigns.

• Brand Guidelines:

  Create and maintain brand guidelines that outline the visual and verbal guidelines for the brand. These guidelines ensure consistency across all brand touchpoints and provide clear instructions for external partners.

• Presentations:

  Prepare and deliver persuasive presentations to clients or internal stakeholders, showcasing creative concepts, strategies, and campaign ideas. These presentations should effectively communicate the vision and rationale behind the creative direction.

• Team Management:

  Provide leadership and mentorship to the creative team, fostering a collaborative and innovative work environment. This includes assigning and managing resources, reviewing and providing feedback on creative work, and ensuring deadlines are met.

• Industry Trends and Research

  Stay updated on the latest industry trends, emerging technologies, and creative best practices. Conduct research and analysis to inform and inspire the creative direction.