Brand Strategy and Creative Direction
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About this service
Summary
FAQs
Do you offer just a logo?
I believe behind every great brand, there is so much more than a logo. My creative process is strategy first - every design decision is carefully thought out. This includes font pairings, and colour/stylistic choices, specifically chosen to reflect your brand and its unique story. For that reason, I develop a full-service brand identity, and don’t offer just logo design.
How many rounds of revisions are included?
The Brand Identity service offers between 1-3 rounds of revision depending on the scope of the project. I follow a collaborative process that involves sign off and structured feedback stages, this ensures we are always aligned with creative direction and expectations.
What isnt included in the pricing?
Outside of our services you will be required to purchase the following if applicable: - Font Licenses - Copywriting - Printing Fees - Brand Photography and Image Sourcing - Additional rounds of revision - Canva Pro Membership
Why are the Brand Guidelines Book and Cheat Sheet important?
They ensure your brand looks consistent and professional across all platforms. The Brand Guidelines Book provides detailed rules for using your brand elements, while the Cheat Sheet offers a quick-reference guide for everyday use—perfect for keeping your visuals and messaging on-point, even as your team or content grows.
What's included
Brand Strategy Deck
A 30+ page Strategy Deck that outlines your brand goals, values, voice, purpose, positioning, personality, competitor and audience analysis along with a collaborative meeting to help me to understand the foundation for your brand's identity.
2 Design Concepts
I will display two creative direction moodboards showcasing distinct brand aesthetics and themes to align on the brand’s visual direction before moving forward with execution.
Logo Suite
A complete logo suite featuring a custom primary logo, an alternate secondary version for flexible application, and a logo mark to ensure consistent brand recognition across platforms.
Typography Suite
A curated typography collection that captures your brand’s voice and amplifies its identity across every touchpoint and medium.
Colour Palette
A bespoke colour palette crafted to express your brand’s personality and elevate its visual impact, complete with usage guidelines for consistency across all applications.
Brand Elements and Mockups
Custom elements designed to infuse your brand with a unique visual flair, ensuring instant recognition across all mediums and platforms.
Photography Direction
Photography direction and inspiration tailored to your brand’s identity, guiding a cohesive visual style across all imagery and content.
Extensive Brand Guidelines Book
A detailed brand handbook outlining core identity elements, usage rules, and best practices to ensure consistency across all touchpoints.
Brand Cheat Sheet
An all-in-one brand playbook for your brand’s core elements—designed for quick grabs and fast moves in social media and everyday marketing moments.
Example projects
Recommendations
(5.0)
Client • May 1, 2025
Recommended
Isha was fantastic to work with, was great at communicating, and exceeded my expectations. She created a cohesive and incredibly well-thought-out brand identity package for me. I learned a lot through the process; Isha even provided examples of using fonts and colours. Everything turned out amazing, I highly recommend Isha!
Client • Apr 22, 2025
Recommended
Working with Isha Sacheti on the Stone Symphony brand redesign was a game-changer. She crafted a cohesive logo suite, grounded color palette, and ready-to-use social templates in Illustrator and Canva—on time and within budget. Her clear communication, strategic vision, and attention to detail elevated our brand identity. I highly recommend her for any design & strategy project.
Skills and tools
Industries