Brand Design Kit

Zach Patton

(0)

Contact for pricing

About this service

Summary

With a dynamic career spanning several prestigious agencies and brands, I offer a Brand Design Kit service grounded in a deep understanding of digital and print media. I have spearheaded and directed major marketing campaigns, blending innovative art direction with effective digital strategies.

Process

Project Breif Review project brief, confirm deadlines, and clarify objectives and any mandatories. Discuss past successful campaigns & inspiration.

Research & Conceptualization Conduct sketching, create mood boards, and explore design trends. Analyze competitor strategies to inform concept development.

Initial Draft Gather necessary assets and present 1-3 rough comps. Find consensus on the strongest concept to proceed with.

Refinement Enhance designs, ensure adherence to brand guidelines and objectives, and finalize copy.

Finalization & Export Execute deliverables list. Export and organize assets for clear team visibility.

What's included

Brand identity refresh
Logo Redesign: Modernize your brand with a fresh, impactful logo tailored to your business's evolving vision. Color Palette Update: Enhance your visual appeal with a refined color scheme designed to increase brand recognition. Typography Revitalization: Upgrade your brand’s readability and character with contemporary typography that resonates with your audience.
Brand Guideline
Comprehensive Brand Guidelines: A detailed manual that outlines the correct use of your new brand elements. This includes: Logo Specifications: Clear instructions on how and where your logo should be used to maintain brand integrity. Color Scheme Application: Guidelines for using your new color palette across various media to ensure consistency. Typography Details: Directions for utilizing your updated typography to reinforce your brand’s voice. Tone of Voice: Guidance on the language and tone that reflects your brand's values and engages your target audience. Visual Elements Framework: Rules for applying new graphical elements to maintain a cohesive brand image.

Example projects