Brand Identity DesignChichi Mpande
A consistent visual identity is key to setting you apart from your competitors and creating a memorable yet unique experience for your customers.Built from a solid brand strategy, brand identity is a collection of elements that are created to portray a brand image that resonates your brand’s mission, values, personality and connects with your targeted audience.
Your brand is the perception of your business in the eyes of the world and it’s essential that it represents you in the best way possible. This package is perfect for clients looking to build an impactful brand and elevate their presence with more than just a logo.
My design approach is rooted in psychology and love for minimalism, I aim to create design concepts that capture the essence of your brand story and are functional across all touch points. I collaborate closely with my clients from start to finish to bring their vision to life.
Let's collaborate to create a brand that makes you stand out and is memorable.
What's included
Brand Discovery
In this first phase we go over the brief of the project and have an in depth consultation about your business, its needs and the overall vision behind it. It includes a discovery questionnaire that will help me understand your business goals better and helps with the creative direction that we will take.
Brand Strategy
This is the foundation of your brand. Brand strategy encompasses the brand's purpose, values, mission and includes defining your target audience, identifying your unique value proposition, developing tone of voice and messaging, competitive analysis, and various tactics to communicate and reinforce the brand's identity. Based on this analysis, I will present a clear and comprehensive plan that will serve as a roadmap for visually presenting your brand.
Creative Direction
This involves guiding and overseeing the artistic vision and aesthetic direction of the project or brand. I will present moodboard inspirations for the brands visual assets such as typography, color palette, imagery and overall feel and design. The goal is to ensure that all the visual elements crafted will align with the brand's identity, objectives, and resonate with your target audience.
Logo Package
This is the heart of the design process, where one or more logo design concepts will be crafted and the visual identity of the brand will be built. I will present logo sketches, once refined and approved I will proceed to craft the desired logo concept.
Brand Assets
Brand assets include the final logo variations ( RGB, CYMK) in their relevant file types, logo mockups, color palette, typography and brand patterns or illustrations.
Brand Guideline
This is a document that will outline the specifications of how the brand should be visually presented and communicated across all touch points. It ensures consistency of the brand and fosters brand trust. Includes logo usage, logo restrictions, color palette usage and typography pairing choices.
FAQs
Usually, the entire process takes about 3-4 weeks maximum. However, if there are complications in communication and revisions, the process might take longer.
3 Rounds of revisions are included in this package. Additional revisions will lead to an additional charge.
Yes, I will send you a discovery questionnaire for you to fill out before we start. This will help me understand your business better.
Chichi's other services
Starting at$900
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
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Chichi Mpande South Africa
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Brand Identity DesignChichi Mpande
Starting at$900
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
A consistent visual identity is key to setting you apart from your competitors and creating a memorable yet unique experience for your customers.Built from a solid brand strategy, brand identity is a collection of elements that are created to portray a brand image that resonates your brand’s mission, values, personality and connects with your targeted audience.
Your brand is the perception of your business in the eyes of the world and it’s essential that it represents you in the best way possible. This package is perfect for clients looking to build an impactful brand and elevate their presence with more than just a logo.
My design approach is rooted in psychology and love for minimalism, I aim to create design concepts that capture the essence of your brand story and are functional across all touch points. I collaborate closely with my clients from start to finish to bring their vision to life.
Let's collaborate to create a brand that makes you stand out and is memorable.
What's included
Brand Discovery
In this first phase we go over the brief of the project and have an in depth consultation about your business, its needs and the overall vision behind it. It includes a discovery questionnaire that will help me understand your business goals better and helps with the creative direction that we will take.
Brand Strategy
This is the foundation of your brand. Brand strategy encompasses the brand's purpose, values, mission and includes defining your target audience, identifying your unique value proposition, developing tone of voice and messaging, competitive analysis, and various tactics to communicate and reinforce the brand's identity. Based on this analysis, I will present a clear and comprehensive plan that will serve as a roadmap for visually presenting your brand.
Creative Direction
This involves guiding and overseeing the artistic vision and aesthetic direction of the project or brand. I will present moodboard inspirations for the brands visual assets such as typography, color palette, imagery and overall feel and design. The goal is to ensure that all the visual elements crafted will align with the brand's identity, objectives, and resonate with your target audience.
Logo Package
This is the heart of the design process, where one or more logo design concepts will be crafted and the visual identity of the brand will be built. I will present logo sketches, once refined and approved I will proceed to craft the desired logo concept.
Brand Assets
Brand assets include the final logo variations ( RGB, CYMK) in their relevant file types, logo mockups, color palette, typography and brand patterns or illustrations.
Brand Guideline
This is a document that will outline the specifications of how the brand should be visually presented and communicated across all touch points. It ensures consistency of the brand and fosters brand trust. Includes logo usage, logo restrictions, color palette usage and typography pairing choices.
FAQs
Usually, the entire process takes about 3-4 weeks maximum. However, if there are complications in communication and revisions, the process might take longer.
3 Rounds of revisions are included in this package. Additional revisions will lead to an additional charge.
Yes, I will send you a discovery questionnaire for you to fill out before we start. This will help me understand your business better.
Chichi's other services
$900