What's included

• Brand Discovery

  In this first phase we go over the brief of the project and have an in depth consultation about your business, its needs and the overall vision behind it. It includes a discovery questionnaire that will help me understand your business goals better and helps with the creative direction that we will take.

• Brand Strategy

  This is the foundation of your brand. Brand strategy encompasses the brand's purpose, values, mission and includes defining your target audience, identifying your unique value proposition, developing tone of voice and messaging, competitive analysis, and various tactics to communicate and reinforce the brand's identity. Based on this analysis, I will present a clear and comprehensive plan that will serve as a roadmap for visually presenting your brand.

• Creative Direction

  This involves guiding and overseeing the artistic vision and aesthetic direction of the project or brand. I will present moodboard inspirations for the brands visual assets such as typography, color palette, imagery and overall feel and design. The goal is to ensure that all the visual elements crafted will align with the brand's identity, objectives, and resonate with your target audience.

• Logo Package

  This is the heart of the design process, where one or more logo design concepts will be crafted and the visual identity of the brand will be built. I will present logo sketches, once refined and approved I will proceed to craft the desired logo concept.

• Brand Assets

  Brand assets include the final logo variations ( RGB, CYMK) in their relevant file types, logo mockups, color palette, typography and brand patterns or illustrations.

• Brand Guideline

  This is a document that will outline the specifications of how the brand should be visually presented and communicated across all touch points. It ensures consistency of the brand and fosters brand trust. Includes logo usage, logo restrictions, color palette usage and typography pairing choices.