💼 Brand Identity Design | Business

Pro

Giulia Virtus Azzoni

Starting at

1,450

About this service

Summary

"Great branding isn’t about blending in; it’s about embracing what makes you different."

Your brand is more than just a logo—it’s a complex story.

I help small businesses create a cohesive, professional, and recognizable brand that attracts customers and builds trust. I ensure every visual element aligns with your brand's voice and goals.

My approach starts with deep research and strategy to craft a unique, cohesive brand presence that aligns with your company’s mission, values, and target audience. Whether you're launching a new venture or rebranding an existing one, our collaboration will create brand visuals that make a lasting impact.

Process

[WEEK 1] Onboarding & Brand Questionnaire

We’ll schedule a call to get to know each other and discuss the details of our project. By aligning our expectations and ideas from the start, we can make the entire process smoother and more enjoyable. During this call, we’ll set our objectives, establish a timeline, and determine the next steps.

I’ll also send you a questionnaire, which I kindly ask you to complete with care and attention. The more specific and detailed your answers are, the clearer my understanding will be, helping us determine the best direction for the project.

[WEEK 2] Research, Strategy and Moodboarding

Time for me to get to work! I’ll begin by analyzing your responses to the questionnaire and defining the best direction for our project. I’ll develop two possible creative directions for your brand and create a stylescape for each. A stylescape is essentially a curated collage or mood board that combines design elements like colors, typography, imagery, textures, patterns, and sometimes even words or phrases. We’ll schedule a call where I’ll present the two options and discuss which path to pursue.

[WEEK 3-4]: Design phase, Feedback & revisions

Great! We’ve selected the direction and look & feel for your brand. During the design phase, I will create all the agreed-upon deliverables and curate a presentation to share with you. We’ll review it together and make any necessary adjustments until we both approve the final result. Note: This package includes 3 review sessions (via video call or written format, based on your preference). Any additional review sessions will incur a fixed extra fee.

[WEEK 5]: Finalization of the project, final review

As we approach the end of the project, I will fine-tune the final details based on your feedback and organize all the files into a well-structured folder. Additionally, I’ll prepare a document to guide you through interacting with and using your new brand effectively.

[WEEK 6]: Handover and Support

Done and dusted! Now it’s time for you to take the reins and introduce your new identity to the world. I understand that embracing a fresh identity can feel a bit overwhelming, which is why I offer one week of full support after the project is finalized. During this time, I’m available to answer any questions you may have about the materials and their use. I’ll make sure you feel confident with your new identity, so you’re all set to rock and roll!

FAQs

How long does it take?
Typically, the Branding process takes 5-6 weeks depending on project scope and feedback rounds.
I need a Brand Identity but I don't have 6 weeks. What can I do?
Do not worry, there’s always a solution! If you’re working with a tight deadline, please feel free to reach out and share your specific needs. We can explore the possibility of 'sprinting' through the project to shorten our timeline. Please note that any adjustments to the timeline will depend on: • My availability • Agreement on a speed fee, which will be added to the price of the service.
What If I need more assets?
The service typically includes around 5 core assets, such as business cards, signage, posters, and t-shirts. However, each brand has unique needs, so we’ll discuss the specific number and type of assets during our initial call. Additional materials can be created upon request, with any extra costs outlined beforehand.

What's included

Brand Playbook
A brand Identity it's more than a logo, it is what defines the visual essence of your brand. The guide includes detailed specifications for logos, coloe schemes, typography, and application rules. It represents the foundational reference, ensuring brand consistency and cohesion across all touchpoints.
Visual Identity Creation
Creating a cohesive suite of marketing assets, from business cards and letterheads to brochures and social media visuals. Each piece is carefully crafted to reflect your brand identity, ensuring a consistent and professional presence across all touchpoints. The Package includes 6 assets, more can be added with an extra fee.
Voice of the brand
The brand it's not made by just graphic elements. Developing an in-depth brand guide that goes beyond visual identity is essential to set your brand’s tone, messaging, and overall style. This resource ensures consistency across all marketing and communication efforts, from content creation to brand storytelling.
2 rounds of in depth revisions
Two opportunities to collaborate whilr refining and perfecting the design.

Example projects

Underdog | Brand Identity Design

Outdoor Academy | Brand Identity Design, Social Media Design

Grammi | Brand Identity Design

Recommendations

(5.0)

Raluca Elena Rogoz

Client • Feb 26, 2025

Recommended

Giulia is an incredible designer to collaborate with. They not only have a keen creative eye but also a structured approach that makes the process smooth and efficient. Their ability to adapt across industries, bring fresh perspectives, and refine details with precision sets them apart. I truly appreciate their dedication and would highly recommend them to anyone looking for a talented and reliable designer.

Sophie Levack • Kalayaan

Client • Dec 9, 2024

Recommended

Giulia designed a series of policy reports for me. The series consisted of 5 short reports which were very text-heavy. Giulia did a fantastic job to make the reports fit into a short format all while making the text jump off the page and appealing to readers. In addition to her excellent graphic design work, Giulia was professional and a pleasure to work with. She communicated expectations, timelines and availability very well. Giulia also responded positively to feedback and suggestions.

Duration

6 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer