I build brand systems for product and digital companies that need a clear, credible identity across product, web, and marketing. This is for founders and teams who have outgrown a quick logo and need a system that holds up in sales, investor, and customer touchpoints.

I start with brand discovery before concepts — company, audience, positioning, and the feeling the brand needs to create. I present one strong direction I believe in, then refine it with you into a usable system.

What you get

• Brand discovery and research — company, audience, competitive landscape, positioning

• Logo, color system, and typography — primary/secondary marks, palette, type across product, web, and marketing

• Full brand system in Figma — organized assets ready for your team

• Brand guidelines — usage rules, color codes, type specs, and application examples (PDF + Figma)

Ideal for

→ Fundraising or enterprise sales push

→ New product or new market launch

→ Inconsistent identity across product, web, and marketing

→ Brands that have outgrown the original mark

Requirements

Company background, target audience, and existing brand assets (if any).