Mini Style Guide

Starting at

$

2,000

About this service

Summary

Elevate your brand beyond just a logo. The Mini-Style Guide dives into the essence of your visual identity, ensuring cohesive and compelling branding across all platforms. By integrating your logo and a customized branding strategy, we'll develop a guide that encapsulates logo usage, brand colors, typography, and unique design elements. This comprehensive approach ensures your brand resonates consistently with your audience.

Process

Initial Consultation
We begin with a thorough consultation to understand your brand, objectives, and existing inspiration. Through a branding strategy guide, we'll uncover the key elements that define your brand's visual identity.
Development
Using the insights from our consultation and your provided logo, we'll explore various aspects of your brand, including logo usage and variations, brand colors, typography, and design elements. These may include backgrounds, decorative elements, patterns, and icons, laid out over 2-3 pages. This stage ensures that every visual component aligns with your brand's essence.
Brand in Action Examples
To help you visualize your brand in real-world scenarios, we'll create 2-3 pages of "brand in action" examples. You can choose from a comprehensive list of mock-ups, showcasing your brand's application across different mediums and contexts.
Finalization
The final Mini-Style Guide will provide a clear, cohesive visual strategy for your brand. You'll receive detailed guidelines on logo usage, color palette, typography, and design elements, along with mock-ups illustrating your brand in action. This guide serves as a foundation for maintaining brand consistency across all touchpoints.

What's included

  • Brand Worksheet

    Take a deep dive into understanding your brand with worksheets that I've developed over 15 years of practice.

  • Style Guide

    Building off your logo and worksheets, we'll create a comprehensive style guide that will encompass all of your branding touchpoints. Contents include: color palettes, typography (and usage), graphic elements, and examples of your brand in action.


Duration

2 weeks

Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Graphic Design
Brand Marketing

Work with me