Complete Brand Identity (Logo & Style Guide)

Stephen Fogg

(0)

Starting at

$

4,000

About this service

Summary

What message does your brand convey to your audience? While a logo is pivotal, your brand's visual identity encompasses its entire look, feel, and presentation. With over 15 years of experience in advertising and marketing as an art director, I grasp the significance of storytelling through your brand.

Process

Initial Consultation: We'll dive deep into discussions about your brand, objectives, and any existing inspiration you may have. Leveraging worksheets developed over years of experience, we'll uncover the essence of your visual narrative.
Development: Based on our discussions, I'll create moodboards to guide our direction. Moodboards consolidate colors, styles, images, and other inspirational elements, aligning our visual direction for a smoother design journey.
Logo Design: After settling on a direction, I'll craft a custom logo, presenting no fewer than three distinct concepts tailored specifically to your brand. You'll have the opportunity for feedback and up to two rounds of revisions to ensure the final logo perfectly captures your vision.
Brand Guide Creation: Utilizing insights gained from the logo phase, I'll develop a multi-page style guide reinforcing your brand's identity across all public-facing touchpoints.
Finalization: Upon completion, I'll share the finalized brand system with you. This includes a comprehensive brand style guide detailing logo usage, color palette, typography, along with final files in vector and PNG formats for your convenience.

FAQs

  • What can I expect from the logo design process?

    Expect a collaborative and detailed process aimed at crafting a custom logo that authentically represents your brand's essence and resonates with your audience. No less than 3 concepts will be presented. We'll then refine a single concept with 2 rounds of revision.

  • What's included in the style guide?

    The brand style guide offers guidelines for using your visual identity effectively, covering logo usage, brand colors, typography, tone of voice, and examples of the brand in use.

What's included

  • Comprehensive Brand Workbooks

    Take a deep dive into understanding your brand with workbooks that I've developed over 15 years of practice.

  • Moodboards

    We'll start speaking a visual language by analyzing your workbook and putting into a moodboard which will begin to convey the overall look and feel of your brand.

  • Logo Design

    No less than 3 rough digital drafts of a logo based on the visual direction established in discovery.

  • Style Guide

    Building off the logo and workbooks, we'll create a comprehensive style guide that will encompass all of your branding touchpoints. Contents include: color palettes, typography (and usage), graphic elements, tone of voice for messaging, and examples of your brand in action.

Duration

3 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Work with me

More services

Logo Design (Express)

STARTING AT

$750

fixed rate

Mini Style Guide

STARTING AT

$2,000

fixed rate