Complete Brand Identity (Logo & Style Guide)
Starting at
$
4,000
About this service
Summary
FAQs
What can I expect from the logo design process?
Expect a collaborative and detailed process aimed at crafting a custom logo that authentically represents your brand's essence and resonates with your audience. No less than 3 concepts will be presented. We'll then refine a single concept with 2 rounds of revision.
What's included in the style guide?
The brand style guide offers guidelines for using your visual identity effectively, covering logo usage, brand colors, typography, tone of voice, and examples of the brand in use.
What's included
Comprehensive Brand Workbooks
Take a deep dive into understanding your brand with workbooks that I've developed over 15 years of practice.
Moodboards
We'll start speaking a visual language by analyzing your workbook and putting into a moodboard which will begin to convey the overall look and feel of your brand.
Logo Design
No less than 3 rough digital drafts of a logo based on the visual direction established in discovery.
Style Guide
Building off the logo and workbooks, we'll create a comprehensive style guide that will encompass all of your branding touchpoints. Contents include: color palettes, typography (and usage), graphic elements, tone of voice for messaging, and examples of your brand in action.
Duration
3 weeks
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop