What's included

• Brand Research

  Understanding the brand requires the client to fill out a questionnaire asking several questions about where the brand currently is and where it wants to be. In this phase, we take a deep dive into customer personas, understand the business, identify competitors and discover the demand space.

• Brand Strategy

  Defining the brand narrative, persona, single-minded proposition and values. This step will further inform your brand and the visual look and feel.

• Visual Identity System

  Crafting the logo, typography, color palettes and a few branding elements.

• Brand Guidelines Document

  A brand guideline document detailing the dos and don ts of the visual identity system.