Brand Strategy & Identity Systems

Starting at

$

1,000

About this service

Summary

Offering brand strategy and identity system design services to help businesses communicate their vision and values effectively. Special focus on creating warm and friendly brand identities that reflect the client's voice and create a cozy atmosphere.

Process

Discovery: I start by getting to know your business or start-up, its values, target audience, and unique selling propositions. This helps me understand your vision and goals for the brand identity.
Research: I conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction.
Mood Board Presentation: Based on the research findings, I create a mood board that visually represents the overall look and feel of your brand. This serves as a starting point for the design process and helps us align our vision.
Feedback: I present the mood board to you. This is an opportunity for you to provide feedback and share your thoughts on the direction. 
Concept Development: Based on your feedback, I develop initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity.
Design Refinement: After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences.
Finalization: Once you are satisfied with the refined design, I finalize the brand identity elements and prepare them for delivery.

FAQs

  • How will we get started and communicate?

    After you purchase the service, we’ll initiate the process promptly, either with a kick-off introduction meeting via Google Meets or through text communication—whichever method works better for you!

  • How involved will I be in the design process?

    Your collaboration and input will be needed throughout the process. Regular check-ins and feedback sessions ensure the final design aligns perfectly with your vision and goals.

  • How long does the design process take?

    The entire process usually takes around 4 weeks, depending on the complexity of the branding and the collaboration involved.

  • We live in different time zones. Will this be an issue?

    Not at all! I'll adjust my schedule to fit meetings and discussions at times that are convenient for you!

What's included

  • Phase 1: Brand Clarity

    Dive into your strategy, analyze your market & target audience, and define your position. We'll help you craft your brand's purpose, mission, and vision, and develop new business ideas that'll knock your socks off.

  • Phase 2: Identity Development

    Based on the chosen proposal, the following are created: Logos, Brand Elements, Typographies, Color Palette, Packaging, Social Media Templates, Brand Guide Book.


Duration

4 weeks

Skills and tools

Graphic Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Brand Marketing
Graphic Design
Packaging Services

Work with me