What's included

• Brand Exploration

  A 1:1 call/ email conversation to discuss essential aspects of your brand like brand values, your competitors, vision, target etc. We will also talk about where you are and where you want to be, and all these will inform my strategy process.

• Brand Strategy Document

  Diving into vision, mission, values, ideal customer, competitors, differentiating factors, brand personality and tone. These will then be compiled into a Brand Strategy document that you and your team and refer to when you are communicating the brand!

• Brand Identity Design

  Based on the finalised brand strategy, I will create 2 brand concepts for you to choose from. This will include Logo variations, Complete Brand Identity Elements- Typography, Color Palette, Moodboard. Once you've selected a concept to move forward with, final adjustments will be made based on your feedback and final files + a brand guidelines document will be delivered.