Brand & Identity Services

Greg Cooper

Starting at

3,750

About this service

Summary

Every communication is a small piece of a much larger conversation.

That’s why I would love the opportunity to immerse myself in your brand and tell your story.

Hi, I’m Greg Cooper. Thanks for looking at my projects.

I’ve been a designer/creative for 20+ years, working in branding, marketing, and content, and making companies look good since the 90s. I am passionate about branding and storytelling. I enjoy collaborating on creativity, execution, measurement, analysis, and everything else involved in telling a compelling story. That story could be yours… your brand.

I'm a one-man band and can collaborate with you for agency-level production services without agency-level prices.

I have spent most of my career in corporate branding. I've been involved in or led three corporate rebrands, including eBay and Demandbase.

I might be your guy if you need help on your next brand project. I collaborate with your team to meet your identity needs. We’ll have a kickoff call to nail down your scope and design brief, and then I’ll get to work. You can see my rates and milestone breakdown below.

The project will include a logo style guide, brand colors, and a complete logo package for web and print. Please contact me if you need any referrals or have any questions.

Thanks for your time, and hope to build your next big brand idea!

Process

SCOPE AND TIMELINE

The project will include a logo style guide, brand colors, and a complete logo package for web and print.

Round one: I’ll build out three initial design concepts for review.

Round two: After review and approved direction, I’ll build a new round of designs.

Round Three: After review, we’ll finalize the design and build towards a final round

Final version: A completed brand & identity package that includes: 1. Logo System 2. Brand Style Guide 3. Branded Examples & Creative Applications

FAQs

How long will this take?
The process can take 2-3 weeks, depending on how fast you review and respond. It can go faster, depending on how many stakeholders you have.
What will I receive?
You'll get a completed brand & identity package that includes: 1. Logo System 2. Brand Style Guide 3. Branded Examples & Creative Applications
Does this include brand messaging?
NO. Unfortunately, that is a larger project, which would be a separate project. This brand identity is just the visual branding, not your complete brand. We can discuss that for sure. Just reach out
Do I own the files?
Yes! This is a "work-for-hire" type of project. You would own all the artwork files, and I will have no claim. You hired me to build this for you, and you own it.
Do you archive to artwork files
Yes, included in the package, I'll have the files on your preferred cloud storage, and will be on my Google Drive or Dropbox storage. I'll archive the files for one calendar year, just reach out to me to provide files after one year.
Any other questions?
Just reach out to me here on Contra, and I'll respond asap.

What's included

Brand & Identity Package
Elevate your company with a comprehensive brand identity package. As a branding specialist with 20 years of experience, I'll create all the essential elements you need to establish a strong market presence. Your complete package includes: Professional logo design optimized for both digital and print applications Comprehensive style guide for consistent brand implementation Custom color palette explicitly developed for your business Detailed usage guidelines to help you effectively implement your new brand This complete branding solution provides everything you need to build a cohesive and professional company image across all platforms.
1.) Logo system
The first part will contain the following: • Primary logo (full color, horizontal and vertical orientations) • Logo variations (monochrome, reverse/white, black) • Logomark/icon (simplified version for small applications) • Logo clear space requirements and minimum size specifications • Logo usage do's and don'ts (showing proper and improper applications)
2.) Brand Style Guide
The Brand Style Guide will contain the following • Color palette with primary and secondary colors (including RGB, CMYK, HEX, and Pantone values) • Typography system (primary and secondary fonts with usage guidelines) • Imagery style and photography guidelines • Iconography style and guidelines • Design element specifications (patterns, shapes, textures)
3.) Branded Examples & Creative Applications
I'll build some branded examples as part of the package to see how the brand works in the real world. These will be suggested examples, not actual design files. I can work with you on building these assets as a separate project. CONCEPTS • Business card design concepts • Letterhead and stationery concepts • Email signature template concepts • Basic marketing collateral examples (brochure, flyer, presentation template) concepts • Digital touchpoints (website elements, banner ads, app icons) concepts • Environmental applications (signage, packaging examples if applicable) concepts

Example projects