Product Design for Consumer and Enterprise Products

Marat Ryndin

Starting at

150

/hr

About this service

Summary

A designer with extensive experience in complex enterprise UX who truly loves tech (uses a lot of in his personal life) and is much more technical than an average consumer product designer. A product designer, not an artist — understands business goals and works towards achieving them. Doesn’t think linearly. Thinks like a founder. Understands development challenges. Has fully incorporated the use of AI tools into his personal life and design workflow. Confident, laid back communicator with good social skills and a sense of humor. No ego, no unnecessary jargon. Here to make your product as good as possible. Contra requires setting a rate but it can be negotiated based on the client, industry (I prefer some to others) and scope of the project.

Process

Gathering requirements (UI discovery, PRD)

Whiteboarding / Brainstorming using Miro, Mural, or any other similar tool

[optional] Journey map / user flow

[optional] Personas. Not silly, superficial, invented ones, but based on user roles and hopefully based on analytics data

Competitive analysis of similar products and references research (inspiration for any UI that might have relevant elements, ideas, etc.)

Use case flows (path a user will take through the product)

Lofi wireframing using Whimsical

Wireframe review with stakeholders and engineers (good to get their feedback early to identify potential complications that would increase dev time)

Multiple wireframe revisions

Usability testing with wireframe click-through Figma prototypes either in person or remotely using UserTesting, Optimizely, FiveSecondTest, or other products in Best in Design note)

Revisions based on usability testing results

Visual design using Figma, usually utilizing an existing design system with some modifications (Helpful: Check contrast, Color theory)

Multiple Figma mock revisions

Share & and get feedback using the Figma click-through prototype (Flinto is another option for mobile)

Usability testing (in person or remotely using UserTesting, Optimizely, FiveSecondTest, or other products in Best in Design note)

Revisions based on usability testing results

Final approval from stakeholders

Working with UI developers to implement (specs, visual elements, production images)

Review with UI developers for "design bugs" (not coded as designed)

Style guide development (ideally becoming a CSS library for all recurring UI elements)

Watching users use the live product using FullStory, Jaco, and Google Analytics

Making improvements to live products based on issues identified via Google Analytics and FullStory

What's included

UX
A well structured Figma file (yes, I name layers and layer folders so other can understand) containing polished UX design specifying all the functionality and every user flow based on multiple reiterations and user tests. Clickable user flow prototypes.
Visual Design
Modern, aesthetically pleasing visual design in whatever style the client prefers (I will suggest the most appropriate one for your product). Don't believe that enterprise (B2B) products need to look worse than consumer products everyone is used to using now.
UX Research
User testing to identify potential points of user confusion, opportunities for improving UX copy, need for guiding users along and possibly new features. User testing data is then used to prioritize the most important things to work on for improving and clarifying the design.
UX Writing
A copy that is concise, clear and appropriate for your audience. Can be in any style, from dry and professional to playful, fun and humorous. Equally fluent in English and Russian.
Development Implementation
Working closely with developers to make sure the design is implemented according to specs. As part of this, open to feedback on how to implement better or make changes to the design that would improve it.
Excellent Communication
Many years of experience in communicating with your team in a laid back, confident, clear and concise manner with a good dose of humor. No excessive ego, no awkward social skills, no crying about feedback. My brother is a developer so I have a good understanding of the usual frustrations developers often feel about designers.
AI Integration into the Design Process
Up to date with using AI to help with the design process and experienced at prompt engineering to get it to assist in the most helpful way. I use AI to help in generating initial ideas, helping with user testing (test scripts and extracting data from feedback), color schemes, etc. No, AI was not used to generate any of the descriptions here. I did that all by myself :)