Brand Identity & Logo Design

Pro

Kaelan Palmiere

Contact for pricing

About this service

Summary

We believe the best brands aren’t just seen — they’re felt. If you’re ready to craft a brand that resonates deeply, tells your story authentically, and sparks a lasting connection, we’re here for it. Let’s create something that doesn’t just look good but feels right — the kind of design that makes people stop, engage, and remember. Ready to bring your vision to life? Let’s make it happen (and maybe celebrate with coffee or a glass of wine after). Because when your passion meets our creativity, magic is inevitable.

Process

Step 1: Discover I'll start by learning all about you and your business to truly understand your vision. During this time, I'll also share more about my design approach. If everything aligns, I'll send you a project timeline and a brand questionnaire to help create a unique identity that reflects you and attracts your ideal customers. Next, I'll dive deep into your “what” and “why” to develop a comprehensive brand strategy that resonates with your business goals and target audience. Along with this, I'll create a visual moodboard that strategically positions your brand to stand out, not blend in.

Step 2: Create Once we finalize your brand strategy, I'll get to work! I'll pour my passion into creating a comprehensive brand identity, including your primary logo, secondary logos, brand marks, patterns, color palette, typography styling, and image direction. I'll also provide collateral and application mock-ups so you can see your brand come to life. Together, we'll refine every detail until it's perfect.

Step 3: Ready to Shine Now, it's almost time to unveil your new branding to the world and watch the sales and leads come rolling in! Once everything's approved, you'll receive the final files in an organized folder, along with the resources you need to confidently use your branding as you elevate your business.

What's included

Brand Identity Package
Your brand is more than just visuals—it's about creating meaningful connections with your audience and driving real results. My Branding & Logo services are tailored to do just that: help you attract a higher-tier audience, boost website traffic, get your products on major retail shelves, grow your reach, and, most importantly, increase your revenue. Every decision in the branding process is intentional, designed to elevate your business and make a lasting impact. What’s Included: Q&A & Brand Strategy: We’ll begin with an in-depth conversation to uncover your brand’s purpose, values, audience, and goals. Together, we’ll craft a strategic foundation to guide the creative process, ensuring every element aligns with your vision and delivers results. Moodboards & Creative Direction: I’ll develop curated moodboards to establish the tone, style, and personality of your brand, setting the direction for visuals that stand out and resonate with your audience. Primary & Secondary Logos: Your primary logo will anchor your brand identity, while secondary logos and brand marks ensure flexibility and consistency across all platforms and materials. Patterns & Illustrations: Add depth and individuality to your brand with custom patterns and illustrations that leave a lasting impression. Color Palette & Font Styling: We’ll craft a cohesive color palette and typography system that embody your brand’s personality and appeal to your target audience. Image Direction: I’ll provide guidance on photography and image styling to keep your visual presence polished and professional. Brand Guidelines: A detailed guide to ensure your new branding elements are used consistently and effectively, empowering you and your team to maintain a strong brand presence.

Example projects