Brand Identity Design: Complete Visual SystemVinit Deshwal
Highlights
Logo suite with multiple layout variations
Full color system with hex, RGB, and CMYK values
Typography hierarchy with usage rules
Social media profile kit (avatar and banner templates)
8 to 10 page brand guidelines PDF
Adobe Swatch file (.ASE) for instant color import
All source files (AI, EPS, PNG, SVG)
A logo by itself doesn't make a brand look professional. What actually makes the difference is the system around it. The color logic. The typography pairing. The spacing rules. The document that tells you (and anyone you work with) exactly how the brand should look on every surface, whether that's an Instagram post, a pitch deck, a website header, or a business card.
If you're launching something new, going through a rebrand, or just tired of your visuals looking inconsistent across platforms, this is designed for exactly that.
What you get:
Primary logo design plus variations (horizontal, stacked, icon-only)
Complete color palette (primary, secondary, neutral) with hex, RGB, CMYK values
Typography system with heading, body, and accent fonts, plus a usage hierarchy
Social media kit (profile picture treatment, cover and banner templates)
Adobe Swatch Exchange file (.ASE) for instant import into any Adobe application
Brand guidelines document (8 to 10 pages) with spacing rules, do's and don'ts, and examples
All source files in AI/EPS and PNG/SVG formats
How it works:
I start by reviewing your positioning, audience, competitors, and any existing materials. You share what you want the brand to feel like, even if that's just a few reference links and instinct-level language.
I present two to three visual direction options as mood boards covering color, typography, and overall aesthetic. You pick one direction, or we blend elements and refine.
The full identity system gets built in the approved direction.
I deliver all files plus the guidelines PDF, everything organized and labeled.
FAQs
Two to three initial visual directions in the mood board phase. Once you select a direction, I refine that one through the revision process. This isn't a "pick your favorite from a batch of random logos" exercise.
That works. I'll build the color system, typography, guidelines, and social kit around your existing mark. Reach out and we'll scope it properly.
Yes. All source files and intellectual property transfer to you once payment is complete.
I'll study whatever references you share to understand what draws you to them. Then I build something original that captures that same energy. I don't copy existing brands.
hat's fine. The Discovery phase is built for this. I'll ask the right questions about your audience, positioning, and instincts. You don't need a polished brief before we start.
Two revision rounds are included. A revision covers adjustments to the logo, colors, typography, or layout. It does not cover starting over from a completely new direction after approval.
Starting at$600
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Graphic Designer
Visual Identity
Creators
Personal Brands
SaaS
Startups
Service provided by
Vinit Deshwal Chandigarh, India
- 4
- Followers
Brand Identity Design: Complete Visual SystemVinit Deshwal
Starting at$600
Duration2 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Graphic Designer
Visual Identity
Creators
Personal Brands
SaaS
Startups
Highlights
Logo suite with multiple layout variations
Full color system with hex, RGB, and CMYK values
Typography hierarchy with usage rules
Social media profile kit (avatar and banner templates)
8 to 10 page brand guidelines PDF
Adobe Swatch file (.ASE) for instant color import
All source files (AI, EPS, PNG, SVG)
A logo by itself doesn't make a brand look professional. What actually makes the difference is the system around it. The color logic. The typography pairing. The spacing rules. The document that tells you (and anyone you work with) exactly how the brand should look on every surface, whether that's an Instagram post, a pitch deck, a website header, or a business card.
If you're launching something new, going through a rebrand, or just tired of your visuals looking inconsistent across platforms, this is designed for exactly that.
What you get:
Primary logo design plus variations (horizontal, stacked, icon-only)
Complete color palette (primary, secondary, neutral) with hex, RGB, CMYK values
Typography system with heading, body, and accent fonts, plus a usage hierarchy
Social media kit (profile picture treatment, cover and banner templates)
Adobe Swatch Exchange file (.ASE) for instant import into any Adobe application
Brand guidelines document (8 to 10 pages) with spacing rules, do's and don'ts, and examples
All source files in AI/EPS and PNG/SVG formats
How it works:
I start by reviewing your positioning, audience, competitors, and any existing materials. You share what you want the brand to feel like, even if that's just a few reference links and instinct-level language.
I present two to three visual direction options as mood boards covering color, typography, and overall aesthetic. You pick one direction, or we blend elements and refine.
The full identity system gets built in the approved direction.
I deliver all files plus the guidelines PDF, everything organized and labeled.
FAQs
Two to three initial visual directions in the mood board phase. Once you select a direction, I refine that one through the revision process. This isn't a "pick your favorite from a batch of random logos" exercise.
That works. I'll build the color system, typography, guidelines, and social kit around your existing mark. Reach out and we'll scope it properly.
Yes. All source files and intellectual property transfer to you once payment is complete.
I'll study whatever references you share to understand what draws you to them. Then I build something original that captures that same energy. I don't copy existing brands.
hat's fine. The Discovery phase is built for this. I'll ask the right questions about your audience, positioning, and instincts. You don't need a polished brief before we start.
Two revision rounds are included. A revision covers adjustments to the logo, colors, typography, or layout. It does not cover starting over from a completely new direction after approval.
$600