Branding Deep Dive

Xander Burgess

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About this service

Summary

A comprehensive, deeply strategic branding experience designed for businesses seeking depth, clarity, and emotional connection.
This package explores every facet of brand identity, strategy, and audience understanding to build a brand that resonates, differentiates, and scales with long-term growth in mind. Strong, successful and lasting brands are more than just visuals, they’re experiences. This package gives you the clarity, confidence, and creative tools to tell your story, connect with your audience, and grow with intention. It's ideal for businesses entering a new phase, launching something big, or ready to invest in doing it right from the ground up.

Process

Discovery & Strategy Foundations After booking, we start with a collaborative strategy phase to get clear on your brand’s purpose, audience, values, and goals. Through a guided questionnaire and optional call, we define what your brand needs to communicate and how it should make people feel. This phase sets the tone for everything that follows, aligning your visual identity with your deeper brand direction.
Creative Direction Once we’ve mapped out your strategic foundation, I’ll create curated moodboards to explore potential visual directions. These include colors, typography inspiration, texture, and references. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.
Concept Proposal You’ll be presented with two fully developed brand concepts - each one intentional, cohesive, and capable of meeting your brand’s needs. Rather than aiming for quantity, I focus on depth. Each concept will include logos, color palette, typography, supporting visual elements, along with your selected brand collateral like a landing page, social banners, or packaging.
Refinement & Revisions After presentation, we move into two structured rounds of revisions to refine the selected direction. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.
Final Delivery & Support Once the brand is finalized, you’ll receive a complete, organized brand package including your logo suite, brand guidelines, messaging overview, and all final assets. I also include two weeks of light post-project support to help with implementation and handoff questions.

What's included

  • Logo Suite

    A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.

  • Brand Naming

    A distinct and memorable name that captures the essence of your brand. Meaning, tone, audience appeal, and availability are all taken into consideration to ensure your name resonates and stands out in the market.

  • Brand Foundation

    Establishes the core values and purpose that drive your brand, defining clear solutions to meaningful problems, and creating tangible impact that guides strategic decisions.

  • Visual Identity System

    Defines and implements a unified set of visual elements including logos, typography, colors, imagery, and graphics. The system ensures consistent communication of your brand identity, enhances recognition, and builds trust across all customer touchpoints.

  • Brand Personality

    Articulates distinctive human-like traits and emotional qualities of the brand, shaping interactions and fostering deeper connections with target audiences.

  • Brand Positioning

    How your brand uniquely addresses customer needs and delivers distinctive solutions compared to competitors. It clearly communicates the unique value your brand provides, positioning you as the preferred choice for your audience.

  • Competitor Analysis

    A detailed evaluation of your competitors' brand strategies, strengths, and weaknesses, providing insights into market trends and opportunities to strategically position your brand for maximum advantage.

  • Audience Personas

    In-depth representations of your ideal customers, detailing demographics, behaviors, goals, and pain points to guide targeted and impactful marketing and brand messaging.

  • Brand Guidelines

    A clean, easy-to-follow guide that ties it all together. Your Brand Guidelines explain how to use your logo, colors, fonts, visual identity elements and messaging consistently.

  • Brand Collateral

    Pitch Deck, Social Media Assets, Landing Page Design.

  • Rollout Support

    Up to 2 weeks of Q&A and rollout support. I'll be at your side to give you guidance for your brand and answer any questions you have.

  • Website Design (for additional investment)

    A fully responsive, brand-consistent digital presence, offering clarity, ease of use, and a seamless journey for your audience.

  • Product Design (for additional investment)

    A cohesive interface and experience, aligned with brand identity, focused on usability, visual appeal, and seamless interaction.

  • Packaging Design (for additional investment)

    Focused on one product or use-case (like a jar label or sticker), this is a visual starter you can build on as your brand grows. Files delivered as static design, ready to hand off to a print partner.

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Suite

Adobe Suite

Figma

Figma

Industries

Design

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