What's included

• Logo Suite

  A full logo system for your brand’s primary visual mark, hand-crafted to be distinctive and memorable.

• Brand Naming

  A distinct and memorable name that captures the essence of your brand. Meaning, tone, audience appeal, and availability are all taken into consideration to ensure your name resonates and stands out in the market.

• Brand Foundation

  Establishes the core values and purpose that drive your brand, defining clear solutions to meaningful problems, and creating tangible impact that guides strategic decisions.

• Visual Identity System

  Defines and implements a unified set of visual elements including logos, typography, colors, imagery, and graphics. The system ensures consistent communication of your brand identity, enhances recognition, and builds trust across all customer touchpoints.

• Brand Personality

  Articulates distinctive human-like traits and emotional qualities of the brand, shaping interactions and fostering deeper connections with target audiences.

• Brand Positioning

  How your brand uniquely addresses customer needs and delivers distinctive solutions compared to competitors. It clearly communicates the unique value your brand provides, positioning you as the preferred choice for your audience.

• Competitor Analysis

  A detailed evaluation of your competitors' brand strategies, strengths, and weaknesses, providing insights into market trends and opportunities to strategically position your brand for maximum advantage.

• Audience Personas

  In-depth representations of your ideal customers, detailing demographics, behaviors, goals, and pain points to guide targeted and impactful marketing and brand messaging.

• Brand Guidelines

  A clean, easy-to-follow guide that ties it all together. Your Brand Guidelines explain how to use your logo, colors, fonts, visual identity elements and messaging consistently.

• Brand Collateral

  Pitch Deck, Social Media Assets, Landing Page Design.

• Rollout Support

  Up to 2 weeks of Q&A and rollout support. I'll be at your side to give you guidance for your brand and answer any questions you have.

• Website Design (for additional investment)

  A fully responsive, brand-consistent digital presence, offering clarity, ease of use, and a seamless journey for your audience.

• Product Design (for additional investment)

  A cohesive interface and experience, aligned with brand identity, focused on usability, visual appeal, and seamless interaction.

• Packaging Design (for additional investment)

  Focused on one product or use-case (like a jar label or sticker), this is a visual starter you can build on as your brand grows. Files delivered as static design, ready to hand off to a print partner.