Brand Identity Guidelines

Megzon M.

(0)

Starting at

2,500

About this service

Summary

Phase 1: Branding & Strategy

First, we dive deep into everything related to the brand. This means researching the brand itself, and its competitors, and, if possible, having a chat with the client to get a clear understanding of their goals and what they’re aiming for.

Next, we craft a clear strategy for the brand. Here, we focus on figuring out and defining its purpose, mission, and vision.

Then, we decide on the best visual direction for the brand, considering both strategic needs and creative possibilities.

Phase 2: Visual Identity

With the strategy and values in place, we develop the artistic direction by creating moodboards that showcase the visual path for the project.

Finally, we design and develop the different visual elements that make up the brand’s visual identity, ensuring they all work seamlessly together.

What's included

Visual Identity
This covers all the visual elements that represent the brand, including: • Logotype and Symbol • Color Palette • Typography Hierarchy • Imagery Style
Brand Book
The brand book is the go-to guide for how to use these visual elements. It explains how everything should be applied and how they work together to form the brand's overall look and feel. Think of it as the brand's heartbeat, detailing how it should communicate and interact with its audience from now on.
Social Media Template Package
This is a collection of easy-to-use social media templates designed for future brand content. It includes templates for: • Instagram and Facebook Posts • Instagram and Facebook Stories • Profile Pictures • Banner Pictures • Highlights Pictures
Stationary (or similar)
This is a set of brand assets tailored to your needs. It can include items like: • Email Signatures • Template Documents • Business Cards And more, depending on what you require.

Example projects