What's included

• Discovery & Research

  Complete interviews with important individuals involved in the project to gain an understanding of the goals of the business, the needs of the users, and the scope of the project. Perform both qualitative and quantitative research to collect information about the target audience. Analyze competitors to pinpoint gaps in the market and identify opportunities for standing out.

• Information Architecture

  Create a sitemap that details the structure and hierarchy of the product. Develop user flows to visually convey the steps users take to complete specific tasks within the product.

• Wireframing

  - Create simple sketches to plan out how each screen or page will look and work. - Develop more detailed wireframes with specific layouts and design elements.

• Visual Design

  Develop a visual direction that consists of color palettes, typography choices, and imagery styles. Create detailed and polished designs for all important screens or pages. Ensure that designs are optimized for different devices and screen sizes, such as desktop, tablet, and mobile.

• Prototyping

  Build prototypes that can be clicked on to simulate how users would interact with the design and confirm its effectiveness.

• Design System & Guidelines

  Create an extensive collection of UI components that can be used multiple times (such as buttons, forms, icons, and more). Provide clear guidelines on best practices, design standards, and how to use these components to maintain consistency throughout.

• Usability Testing

  Facilitate testing sessions and compile comprehensive reports on user interactions and feedback. Use feedback to make enhancements and improve user experience.

• Developer Handoff

  Detailed notes and specifications are included in the design files for developers. Provide all necessary visual assets such as images, icons, and fonts in the appropriate formats. Be available to offer support during the development phase to ensure the accurate implementation of designs.