Brand Essentials

Raven van Baak

Starting at

3,000

About this service

Summary

If you're just starting out, or you want to take your brand to the next level by repositioning your identity, this branding experience is perfect for you! It includes all the design essentials you’ll need to confidently get your brand going – making sure your brand identity aligns with your dream clients.

Here's an outline of the process:

Brand Strategy - We'll kick off the project with a Brand Strategy Session where we'll dive deep into your business, goals, target audience, your brand's unique voice and values and more, so that we can create a brand identity that's perfect for your business.

Design - Using this strategy, I’ll build a strong brand identity that’s backed by research and analysis. Focussing on laying a strong foundation that highlights the unique qualities of your business and captures the attention of your audience.

Refine - During the design process, I include 3 rounds of revisions to make sure the designs are perfectly tailored to your needs and goals.

Finalise - When the designs are approved, you’ll have a new brand identity that makes you feel confident in your business and the strategy behind it, so you can start capturing the attention of your perfect audience.

What's included

Branding Questionnaire
What are your business goals, values and intentions? Let's get a clear vision before we dive into the design.
Brand Strategy
We'll analyze your target audience, your brand's unique voice and values, and outline the strategy behind your brand identity.
Visual Creative Direction
Using mood boards we'll explore the visual direction for your logo and brand identity, and make sure we're aligned on the direction before we dive into the design work.
Brand Identity
- Logo Suite (primary logo, secondary logo(s), brand marks/icons and website favicon - Color Palette - Font Suite - Brand Pattern(s) / Illustration(s)
Brand Guidelines + File Usage Guide
A detailed PDF guide that outlines how to use your new branding consistently and successfully.
Optional Collateral Add Ons
We can add collateral designs such as: - Social Media Templates - Business Cards - Packaging Design - Presentation / Powerpoint Design - Website Design etc.

Example projects