The specific deliverables will depend on the client's needs and the scope of the social media manager's services. It's important for the client and social media manager to establish clear expectations regarding deliverables and communication at the outset of the engagement to ensure that both parties are aligned on the scope of work and goals for the project.
What's included
Social media strategy
The social media manager may deliver a detailed social media strategy that outlines the client's goals, target audience, content plan, and metrics for success.
Content calendar
The social media manager may provide a content calendar that includes a schedule of when specific posts will be published on each platform, along with the accompanying text, images, and links.
Social media profiles
The social media manager may set up and/or optimize the client's social media profiles on various platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
Performance reports
The social media manager may provide regular reports on the client's social media performance, including metrics such as engagement rates, follower growth, and website traffic generated from social media.
Ad campaigns
The social media manager may create and manage social media ad campaigns, including ad creative, targeting, and budget management.
Community management
The social media manager may monitor the client's social media accounts and engage with followers, responding to comments and messages and managing any issues that arise.
The specific deliverables will depend on the client's needs and the scope of the social media manager's services. It's important for the client and social media manager to establish clear expectations regarding deliverables and communication at the outset of the engagement to ensure that both parties are aligned on the scope of work and goals for the project.
What's included
Social media strategy
The social media manager may deliver a detailed social media strategy that outlines the client's goals, target audience, content plan, and metrics for success.
Content calendar
The social media manager may provide a content calendar that includes a schedule of when specific posts will be published on each platform, along with the accompanying text, images, and links.
Social media profiles
The social media manager may set up and/or optimize the client's social media profiles on various platforms, such as Facebook, Twitter, Instagram, and LinkedIn.
Performance reports
The social media manager may provide regular reports on the client's social media performance, including metrics such as engagement rates, follower growth, and website traffic generated from social media.
Ad campaigns
The social media manager may create and manage social media ad campaigns, including ad creative, targeting, and budget management.
Community management
The social media manager may monitor the client's social media accounts and engage with followers, responding to comments and messages and managing any issues that arise.