What's included

• Social Media Audit

  A detailed analysis of the brand's current social media channels, content, and engagement metrics.

• Competitor Analysis

  An analysis of the brand's top competitors and their social media presence, including their content strategy, follower count, and engagement metrics.

• Target Audience Analysis

  A detailed analysis of the brand's target audience demographics, interests, and behavior on social media.

• Brand Persona

  Defining the brand persona or voice, which includes the tone, language, and personality that the brand wants to convey on social media.

• Content Strategy

  A comprehensive content strategy, including the types of content to be created, the themes and topics to be covered, the content formats, and the frequency of posts.

• Content Calendar

  A detailed content calendar that outlines the dates and times for each post, including the content type, copy, visuals, and hashtags.

• Engagement Strategy

  A strategy for engaging with the brand's followers, including responding to comments and messages, running contests, and partnering with influencers.

• Paid Social Strategy

  A plan for paid social media advertising, including targeting options, ad formats, and budget allocation.

• Key Performance Indicators (KPIs)

  Identifying the KPIs that will be used to measure the success of the social media strategy, such as follower growth, engagement rates, website traffic, and conversions.

• Reporting

  Regular reporting on the performance of the social media strategy, including analytics and insights, and recommendations for improvements.