Social Media Strategy
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About this service
Summary
What's included
Social Media Audit
A detailed analysis of the brand's current social media channels, content, and engagement metrics.
Competitor Analysis
An analysis of the brand's top competitors and their social media presence, including their content strategy, follower count, and engagement metrics.
Target Audience Analysis
A detailed analysis of the brand's target audience demographics, interests, and behavior on social media.
Brand Persona
Defining the brand persona or voice, which includes the tone, language, and personality that the brand wants to convey on social media.
Content Strategy
A comprehensive content strategy, including the types of content to be created, the themes and topics to be covered, the content formats, and the frequency of posts.
Content Calendar
A detailed content calendar that outlines the dates and times for each post, including the content type, copy, visuals, and hashtags.
Engagement Strategy
A strategy for engaging with the brand's followers, including responding to comments and messages, running contests, and partnering with influencers.
Paid Social Strategy
A plan for paid social media advertising, including targeting options, ad formats, and budget allocation.
Key Performance Indicators (KPIs)
Identifying the KPIs that will be used to measure the success of the social media strategy, such as follower growth, engagement rates, website traffic, and conversions.
Reporting
Regular reporting on the performance of the social media strategy, including analytics and insights, and recommendations for improvements.
Example projects
Skills and tools
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