Soft Branding (2-week)
Starting at
$
400
About this service
Summary
You don’t need a big budget to start building your brand.
This package is perfect for those who want to kickstart their business but can’t afford a complete branding solution.
With Soft Branding, you get essential branding elements that are tailored to your brand and audience, instead of using pre-made logos and colors that don’t suit your business.
This way, you’re building a solid foundation for your brand that reflects your unique identity and goals, rather than settling for a generic design that doesn’t represent you.
Process
The first step is filling out the Brand Questionnaire that I'll share with you once you decide to book a project with me.
After filling out the Brand Questionnaire, I will schedule a virtual Brand Strategy Call to go through the filled questionnaire together and to better understand your business goals, target audience, and how you envision your brand’s look and feel.
Once the contract is signed and 50% pre-payment is received, I will begin the research and present you 2 brand concepts for alignment on the visual direction.
After aligning on a direction, I'll start working my design magic! This is the point where you’ll start to see a glimpse of how your brand is going to look. I am committed to sharing the process with you, so you always feel involved and excited about this important moment for your business!
After a few weeks of working together, it’s time to finally see your brand come to life! On a call, I will present your brand identity along with the guidelines and everything else included in your package.
Once you approve the design, I will invoice the remaining 50%. Finally, all of your brand’s files will be shared with you through a shared Google Drive folder.
What's included
Logo Suite
Custom-designed Logo Suite with Main Logo, Secondary Logo, Brandmark, and tagline add-on. All logo files will be available in Vector and PNG.
Color Palette
The color scheme is created especially for your business, with color codes in HEX, RGB and CMYK.
Moodboard
The moodboard is a visual reference to your business' branding. It's the inspiration board that will guide the design.
Typography System
Font selection for Headlines, Sublines, Accent Font and Paragraphs. The font files are included in the final delivery.
Duration
2 weeks
Skills and tools
Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
More services