What's included

• User experience (UX)

  UX is the process of researching, considering, designing, and delivering the best possible experience for your app users. User experience can make or break a digital project. If your app is clunky, confusing, or hard to navigate or operate, your users will dump it for one that isn’t—and likely make loud, public complaints along the way.

• Storyboarding

  Storyboards lay out the most straightforward plan of your app. They’re basic sketches of each panel and activity, with annotation explaining how each should work.

• Wireframing

  Wireframing develops your storyboard into a more sophisticated plan. It combines structure, content, and operation yet is simple, basic, and clean. Wireframes can be hand-drawn or digital.

• Prototyping

  The next step—prototyping—is a higher fidelity version of your wireframe layout. They include far more detail, often incorporating animations and interactions to illustrate the app’s functions and values.

• User interface (UI)

  UI and UX often go hand-in-hand. For the ideal user experience, the interface must present a straightforward and evident route through its processes and features. This combines UX with branding and style guides.

• Evaluation

  Once you release your app into the world, you may be tempted to believe the journey is complete. However, at that point, you’ll encounter a wealth of brand new feedback, and have access to even more user data, to measure and track the performance of your new application.