Brand Identity Design & strategy

Paul Yapi

(0)

Starting at

1,500

About this service

Summary

Designing cohesive brand identities for start-ups and solopreneurs, translating their vision into a visual representation that accurately represents their brand.

Process

Design Process for Brand Identity Design Service:

Initial Consultation:

We begin with an initial consultation to discuss your brand goals, target audience, and vision for the project.

I gather information about your brand's values, personality, and unique selling points to inform the design process.

Research and Discovery:

I conduct thorough research into your industry, competitors, and target market to gain insights and identify opportunities for differentiation.

This phase also involves gathering inspiration from various sources to inform the design concepts.

Concept Development:

Based on the insights gathered during the research phase, I begin brainstorming design concepts for your brand identity.

I explore different visual elements, typography, color palettes, and styles to create initial design concepts.

Refinement and Revisions:

Based on your feedback, I refine the chosen design concept, making adjustments and revisions as needed.

We collaborate closely to ensure that the design accurately reflects your brand identity and messaging.

Finalization of Design Assets:

Once the design concept is approved, I proceed to finalize the design assets, including the logo, color palette, typography, and any additional graphical elements.

I ensure that the design assets are versatile and suitable for various applications, both online and offline.

Delivery of Design Assets:

Finally, I deliver the completed design assets to you in the required formats, including high-resolution files for print and web use.

I provide ongoing support and assistance as needed to ensure a smooth transition to implementing your new brand identity.

FAQs

What deliverables can I expect to receive?
You can expect to receive a comprehensive brand identity package, including logo files, color palettes, typography guidelines, brand style guide, and any other relevant assets.
Can I provide input and feedback during the design process?
es, absolutely! Your input and feedback are essential in ensuring that the brand identity design accurately reflects your vision and resonates with your target audience.
How many rounds of revisions are included in your brand identity design service?
I typically offer up to 2 rounds of revisions as part of my standard service. Additional revisions may be accommodated for an additional fee.

What's included

Strategy definition
Helping you define and put in perspective your brand general line of communication. This phase is very important sa we could fine if investing in a brand identity kit is the real solution to help you business.
Brand identity kit
Your brand identity kit includes : - Primary logo : main logo - Logo variations : submark and icon/pictogram logo - Logo animation - Typography system - Color palette - Brand pattern - Social media post template : 4 social media templates editable in canva - Brand guideline document Flyers, strationary and others asset are optional : additional cost may be included .

Example projects