Logo and Brand Style GuideDiane Serpa
1-We go over a detailed questionnaire (creative brief) so I can get to know your company's (or sub brand product) goals. We discuss your timeline and useage needs.
2-You give me half of the final fee as a retainer deposit.
3-With your answers and input, I do a bit more research about your industry and competitors. I work up 3-5 initial concepts in black or black plus one tone with color choices.
4-You choose which one to move forward with. You have two revision stages to finalize and approve the design.
5-Then, I work up different orientations (stacked square or vertical, long horizontal).
6-When you have approved all logos, I design a Brand Style Guide with instructions for which logo file should be used for which purpose.
7-You will receive final files and the style guide after the final fee is paid.
What's included
Logo Files plus Brand Style Guide PDF
• Icon/mark, 1 font family or a two-font pairing, 2 colors, horizontal and stacked square or vertical options.
• Logos in these color modes: Full color; full color for reverse; all black; all white.
• A PDF of the Brand Style Guide for your use, use of your employees and vendors for all printing and digital uses.
Example work
Diane's other services
Starting at$1,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Art Director
Brand Designer
Logo Designer
Service provided by
Diane Serpa Mesa, USA
Logo and Brand Style GuideDiane Serpa
Starting at$1,500
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Art Director
Brand Designer
Logo Designer
1-We go over a detailed questionnaire (creative brief) so I can get to know your company's (or sub brand product) goals. We discuss your timeline and useage needs.
2-You give me half of the final fee as a retainer deposit.
3-With your answers and input, I do a bit more research about your industry and competitors. I work up 3-5 initial concepts in black or black plus one tone with color choices.
4-You choose which one to move forward with. You have two revision stages to finalize and approve the design.
5-Then, I work up different orientations (stacked square or vertical, long horizontal).
6-When you have approved all logos, I design a Brand Style Guide with instructions for which logo file should be used for which purpose.
7-You will receive final files and the style guide after the final fee is paid.
What's included
Logo Files plus Brand Style Guide PDF
• Icon/mark, 1 font family or a two-font pairing, 2 colors, horizontal and stacked square or vertical options.
• Logos in these color modes: Full color; full color for reverse; all black; all white.
• A PDF of the Brand Style Guide for your use, use of your employees and vendors for all printing and digital uses.
Example work
Diane's other services
$1,500