1-We go over a detailed questionnaire (creative brief) so I can get to know your company's (or sub brand product) goals. We discuss your timeline and useage needs. 2-You give me half of the final fee as a retainer deposit. 3-With your answers and input, I do a bit more research about your industry and competitors. I work up 3-5 initial concepts in black or black plus one tone with color choices. 4-You choose which one to move forward with. You have two revision stages to finalize and approve the design. 5-Then, I work up different orientations (stacked square or vertical, long horizontal). 6-When you have approved all logos, I design a Brand Style Guide with instructions for which logo file should be used for which purpose. 7-You will receive final files and the style guide after the final fee is paid.