Mini Brand Design Refresh

Tyler Smith

(0)

Starting at

750

About this service

Summary

Looking for a mini brand refresh? This service is ideal for businesses seeking a quick update to their brand. Once we define our creative direction, I’ll provide a specific timeline, with the project typically completed within 2-4 weeks, depending on needs and communication. This service is perfect if you:

Have an established business

Aren’t fully satisfied with your current designs and want a fresh look

Haven’t updated your brand in 3-5 years

Need a solution on a tight budget and timeline To get started, I’ll need some basic information and strategy ideas during our consultation, including:

Clear Vision and Goals: Define the concept, objectives, and target audience for the refresh.

Design Brief: Outline preferred colors, styles, and essential design elements.

Timeline: Agree on a timeframe for completion and delivery.

Visual References: Provide examples of logos or designs you like.

Brand Information: Share details about your brand, values, and competitive landscape.

Legal Considerations: Address any copyright or trademark issues related to the logo.

FAQs

What is a mini brand refresh, and how does it differ from a full rebranding?
A mini brand refresh involves updating specific elements of your existing brand, such as the logo, color palette, or typography, to give it a more modern look while maintaining its core identity. Unlike a full rebranding, which may involve a comprehensive overhaul of all brand elements and strategies, a mini refresh focuses on targeted updates.
How long does a mini brand refresh typically take?
A mini brand refresh usually takes around 2-4 weeks, depending on the complexity of the changes and the speed of communication. The timeline can be adjusted based on your specific needs and feedback.
What information do I need to provide for a mini brand refresh?
To start, you'll need to provide a clear vision and goals, any preferences, visual references, brand information, and any legal considerations related to your current branding.
How many design concepts will I receive?
Typically, you will receive 2-3 initial design concepts for the refreshed elements, such as the logo or color palette. This allows you to choose the direction that best aligns with your vision.
How many rounds of revisions are included?
The service generally includes 2 rounds of revisions to refine the selected design concept. Additional revisions can be arranged if needed, and a quote will be communicated in advance to cover additional work.
What is the process for providing feedback and making revisions?
After receiving the initial concepts, you can provide feedback through written comments or a review call. I'll then make the necessary adjustments based on your input. Clear and timely feedback helps ensure that revisions are completed efficiently.
What happens if I’m not satisfied with the final design?
The service includes a set number of revisions to address any concerns. If you’re still not satisfied after the revisions, we can discuss further options. Additional costs will apply for further changes beyond the agreed scope.
How will we communicate?
We’ll start off with Google Meet video meetings to discuss your project and present the first round of concepts. For shorter communications, we’ll use Slack or email.
We don't live in the same city. Can we still work together?
Most of my clients are not local! Creativity knows no bounds.

What's included

Phase I — Logo Refresh
Your logo is a critical part of your brand identity, often serving as the first impression. To ensure your brand's success, we'll refresh your current logo with a versatile and flexible set of designs. This typically includes: A Primary Logo A Secondary Logo or Sub-Mark In the design phase, you'll receive: 2 logo concepts with accompanying brand elements 2 rounds of revisions on the selected concept This approach will help modernize your logo while maintaining its core identity and ensuring it effectively represents your brand.
Phase II - Color Palette
Color plays a key role in brand recognition. I’ll design a custom color palette specifically for your brand, clearly outlined in your brand book. These colors will ensure consistency across all platforms and help reinforce your brand identity. In this phase, you will receive: - 2 color palette concepts shown across a concise PDF - 2 rounds of revisions on the selected palette
Phase II — Typographic System (Fonts)
Using specific fonts for your brand helps with consistency. We'll look at your current typographic system and see where we can push forward, pull back and streamline. In this phase, you will receive: - 2 typographic system concepts - 1 round of revision on the selected concept
Phase III — Branded Pattern (if applicable)
A pattern that can be used for a range of applications throughout your brand. Think custom packaging, social media, branded merch, etc. In this phase, you will receive (if applicable): - 2 pattern system concepts - 2 rounds of revision on the selected concept
Final Phase — Brand Book
The brand book will serve as a comprehensive guide, detailing your brand's visual and strategic elements. It includes key assets such as your logo, color palette, typography, and usage guidelines to ensure consistency across all touchpoints.
Final Phase — Brand Assets + Files
You'll receive working files of all components delivered no more than 7 business days after final sign off.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer