• User Research: Conducting desk research and interviews/surveys to understand the target audience’s behaviors, needs, and preferences, ensuring the design aligns with user expectations. • Competitor Audit: Analyzing competitor products to identify strengths, weaknesses, and opportunities for differentiation, informing strategic design decisions. • Old App Audit (if applicable) : Evaluating existing app or website to identify usability issues, pain points, and areas for improvement.

• Sitemap: Outlining main navigation paths and content organization • User flows: Mapping out user pathways to accomplish task through the product. • Medium to high-fidelity wireframes: Defining the layout, functionality, and content placement within each screen.

• Design system: Style guidelines and UI components that ensures consistency across all screens. • UI Design: Detailed & visually appealing UI designs that reflect brand identity & cover all use cases for all functions. • Prototype: Interactive prototypes that allow for user testing, and stakeholder feedback.

Conducting usability testing sessions (interviews and/or online surveys) to gather feedback from real users, iterating on designs to optimize usability and address any usability issues identified.