Your website should do two things reliably: capture customer inquiries and show you when those inquiries happen.

I configure, fix and test website forms and lead-conversion tracking so submissions reach the right destination and important conversion events can be verified. The work can involve Webflow forms, Google Tag Manager, GA4 and Google Ads conversion setup, depending on your existing tools.

That includes tracing how a lead submission moves through the site, checking tags and event definitions, correcting configuration problems within the approved scope, and testing the completed flow with safe submissions. I have direct experience troubleshooting these kinds of post-launch tracking issues on a service-business website.

The deliverable is an implemented and tested form/tracking setup with clear notes about what was changed and how to verify it later—not an audit that leaves your team to make the repairs. Correct tracking improves visibility; it does not guarantee more leads or advertising results.