Brand Identity

Ilaria Elena Paone

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About this service

Summary

Ilaria Elena offers brand identity services, helping clients communicate their ideas and needs through creativity, know-how, passion, professionalism and enthusiasm.

Process

DESIGN PROCESS.

THESE ACTIVITIES NOT ONLY RECHARGE MY CREATIVE ENERGY BUT ALSO INFLUENCE MY DESIGN PERSPECTIVE, BRINGING A UNIQUE BLEND OF INFLUENCES TO MY WORK.

RESEARCH

Every great design starts with solid research. I immerse myself in the discovery process to fully understand the needs, goals, and target audiences. This phase is crucial for gathering inspiration, setting context and uncovering market trends, ensuring that each design solution is relevant and innovative.

EXPLORATION

Exploration is the core of creative process. With the information gathered in the research phase, I start experimenting with concepts, colors, typography and layouts. This time of free experimentation is crucial to developing original ideas and finding the right direction for the project. It is a visual adventure that sets the stage for unique and customized design solutions.

DESIGN VERSIONS

After creative direction is defined, it is time to extend the design across different applications. Whether branding, editorial design, packaging, or digital design, I ensure that the visual identity is cohesive and optimized for each touch point. This phase is dedicated to transforming the core idea into a complete, multidimensional brand experience.

FINAL DESIGN

Final design is the last stage where every detail counts. Here, I finalize designs with precision, making sure every element is ready for production or digital launch. This includes preparing files for print, animating graphics for web or social media, and ensuring that the design is technically flawless and visually impactful.

What's included

Creative Brief
I will send a pdf file of the creative brief to be filled in as a first step for the future project, together with an information call.
3 Layout
As a first step you will receive pdf files with three different storytelling layouts (all starting from the initial brief). Which we will then analyze together to choose the final one and I will include 3 modifications of it.
Layout decision and materials
After choosing the final and well-completed layout, I will deliver another PDF file with all the variations of the logo and the materials connected to it (such as typography, color palette, patterns etc..)

Example projects